“The key is getting clients to see their skin as an investment.”
As therapists, we can be too quick to undervalue our own experience and the quality of the treatment. A really thorough consultation giving the clients an understanding of how the treatment works is essential. Also, explaining why they would require a course. Clients do expect miracles in one treatment but if we take the time to explain how the course of treatments work we can manage their expectations.
Although clients will notice an immediate tightening/freshness to the skin after one treatment, collagen stimulation would be limited. Multiple treatments are required for CL as when we perform CL treatments we are inducing heat into the Dermal layers of the skin and heating to 40.C. In doing this, we are causing a controlled injury and kick starting a wound healing process. Collagen coagulation results in immediate skin shrinkage and Neo-Collagenesis and Neo-elastinogenesis are induced with new collagen gradually replacing the old.
Great advice there from Sarah. Taking the time to explain how it works and how the client’s individual skin concerns will be improved will all help to secure that course booking. And of course, don’t forget to ask your client to rebook!