To help make your business a success, it’s vital that you stand out from the crowd, especially in this industry. The best way to do this is to offer something that others don’t. This could be a unique treatment, or experience, or a particular style that attracts a certain kind of customer. Having a unique selling point (USP) gives people a reason to buy from YOU and not just anyone. Market yourself to be so distinctive that you can’t be compared purely by price.
With the beauty industry such a competitive market to be in, your winning difference depends more on who you’re selling to more than what it is you’re selling. This means that you should know your desired client base, and cater your products and services to them, without excluding everyone else. If you have a firm grasp on what your ideal customer looks like, then you can do some simple exercises to discover what your winning difference is.
Find Your Very Own USP
We’ve put together these quick-fire tips that will help you to refine your USP in no time.
- Focus on your passion – many businesses spend lots of time trying to conjure up ideas that make their business different. But often, what they’re overlooking is themselves. You could, in fact, be the USP of your business. By injecting your passion and fervour into everything you do, you will become an individual that people gravitate towards and want to be around. In return, this can increase your client base.
- Be mindful of your audience – Remember that your online presence can be a very useful tool and that not all potential clients go to just one blog, subscribe to just one site, or buy only one product. Therefore, you must be mindful that your USP doesn’t have to cater to everyone; it simply has to appeal to your target audience.
- Take the plunge – if a new service or product becomes available that no one else seems to be offering, but it piques your interest, take the plunge and run with it. You should always follow your gut instinct, and if something a little bit different comes alone, go for it and it could soon become your USP.
Stand out from the Crowd
It can be really tough in this faced-paced, modern world we live in to make a difference and stand out from your competitors. But by establishing your unique selling point, you’re already on your way to being a success.