SkinBase on Nationwide TV - Marketing campaign to attract consumers

SkinBase on Nationwide TV?

That’s right. We’ve spent years building up our network of SkinBase salons. The strategy for the campaign is to raise awareness of the treatments’ availability in over two thousand locations in the UK and Ireland. Our MD, Richard Faulkner says; “We have a nationwide network of salons and have seen thousands of fantastic results with our aesthetic treatments. We decided it was time to try a new marketing initiative to support our clients and drive business to their salons. What better way than with a TV commercial.”

PAYG opens up the market to every high street salon

Treatments like microdermabrasion, IPL and radio frequency (RF) were once the preserve of big city spas and clinics. SkinBase’s PAYG (pay as you go) systems mean they are now widely available and affordable and come with free training. SkinBase marketing manager Sarah Telfer says; “Our support for clients doesn’t end after their training. We are committed to offering ongoing support and this is an extension of what we already do to help our customers to market SkinBase treatments in their business”.

Non-surgical treatments on the rise

In an ever more skin conscious population, non-surgical treatments are gaining in popularity. Many clients are looking for a natural solution to their ageing skin and turning away from invasive treatments. Fillers and Injectables are beginning to take second place to RF collagen facials and IPL photorejuvenation. The SkinBase television advert focuses on the original SkinBase Facial, microdermabrasion. SkinBase microdermabrasion has proved time and again it can deliver great results for many skin conditions. An exfoliating facial that uses micro-crystals to clear congestion and remove impurities, the facial stimulates collagen production to leave skin rejuvenated and glowing. SkinBase offer training in microdermabrasion, Radio Frequency and IPL as well as a basic facials course.