As the old proverb goes, knowledge is power, and when it comes to your clients, it’s vital that you communicate with them effectively and share your knowledge and experiences with them. Sharing your knowledge is a fantastic way to reinstate trust with existing clients and build potential business opportunities with new clients. 

There are so many great ways to communicate with your loyal client base effectively. You can reach out to them through an informal chat or in the form of an email, newsletter or even a blog post on your website. Let’s take a look at how to share your knowledge more in-depth. 

Chit Chat with Clients 

When a client is in your salon having a treatment, it’s the best opportunity to take the time to chat with them. Spark conversation by asking how their day is going and then maybe move it onto what treatment they’re getting and provide some valuable hints and tips to get the best from it. This type of interaction will be appreciated, especially coming from the salon owner. 

Written Communications 

If you regularly capture data and collect the contact details of your clients, email campaigns and newsletters can be excellent ways to keep them updated. Consider scheduling in a regular comms – let’s say monthly – that focuses on one specific topic and talks about it in detail. An idea, for example, could be an email about a skin care product launch and the benefits it can provide. 

If you have your own website, a blog post can be a great way to drive traffic to your site and engage readers. Just like clients come to your salon to solve their beauty problems, they also visit your site to find out valuable information about you, your business and the products and services that you offer. If writing isn’t your strong point, there are professional writers and editors out there who are happy to do the work for you for a small fee. PeoplePerHour.com is a great place to start. 

If you want to get started, some ideas for writing both an informative email or blog post include:

  • A top 5 or top 10 list– i.e. top 5 reasons why you should use this product 
  • An interview with an ambassador of a product (this may be tricky, and you may have to pull a few strings, but it can be really worthwhile)
  • Upcoming events and promotional offerings – this type of communication is usually time sensitive, so ensure you plan ahead and that the piece adds value. 

Boost Your Profit

You may be surprised that simply writing or even talking about your products and salon information can help improve your retail sales, which are important if you want to increase the profit of your business.

Communication is key, so as long as your clients are kept up-to-date on what’s hot and what’s happening, they’ll feel valued and be more likely to use your services again and again.

image:istock.com/YakobchukOlena

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