Awareness days are great for extra content for your social channels. Remember it quickly gets boring if you just post about your treatments all the time and people will scroll past without taking any notice. Mix it up, how could you use these awareness days to engage with clients? Let’s take a look, here are a few ideas for social posts, feel free to adapt these for your own use!
Back to School – Various dates depending on location!
“The day many of us have been waiting for, back to school! It has been a long few months and if you have children, now is the time to give yourself a very well-deserved pampering! Why not try our SkinBase microdermabrasion facial? Slough off months of build up with this intense exfoliating facial designed to reveal fresh, new skin and smooth, clean complexion. Book it now!”
4th September – National Fish and Chip day
“How do you like your fish and chips? with gravy? mushy peas? Curry sauce? What’s the best way to eat fish and chips? What do you call a chip buttie where you live? Should it be in a bap or a barm cake? Let us know how you think we should be eating one of the nation’s favourite dishes. Everyone’s got an opinion on this one we’re sure!”
6th September – National read a book day
“If you could only read one book for the rest of your life, what would it be and why?” Let clients know your favourites, especially if there are any skincare or beauty based recommendations.
10th September – SkinBase Microdermabrasion Promotion Day
“We have got a great offer for you on our Microdermabrasion Promotional day next week, for one day only you can take advantage of our special offer and book a course on the day and you’ll get a free homecare cream to use at home worth £28.50″*
*This is an example offer for illustrative purposes, you can decide your own offers for the microdermabrasion day, don’t forget to take a look at our hints and tips email sent out for more ideas of what you could do.
13th September – National Eczema week
Let your clients know about the products you stock and how they can be beneficial for skin conditions like eczema, a great way to educate and promote products you sell.
14th September – National hygiene week
National Hygiene week is a national campaign chiefly about raising awareness of hygiene poverty, and the struggle people can find themselves in trying to supply the basics that many of us take for granted. You can help by making a donation, for more information about this week and what it’s about you can find out more here.
21st -27th September – World Reflexology Week
Educate clients, don’t assume they know what all your treatments are, how they work or what they do. You’re the expert, share that expertise with your clients and let them know the benefits to them of these fantastic clients.
21st – 27th September – International week of happiness
“We know the perfect way to put a smile on your face. Book a facial this week and we will add in a complimentary mask to make it that little bit more luxurious and make sure there’s a happy smile on your face while you relax.”
25th September – Macmillan Coffee morning
“Come in and sample our homemade delights, for every cake sold we will donate the same amount. Help us raise some money for a great cause, let us know your favourite cakes and we will make sure we can accommodate a few of your favourites!”