- Increase in customer loyalty
- Better brand recognition
- Positive business reputation
- Increase in trust and sales
- Improved public image
- Attract the best talent.
So how can we surprise our customers?To help get you started, here are a few questions you can ask yourself:
- What will make me and my clients feel good at the end of the day?
- Are there people in need of my services that can’t afford it?
- Who can I reward with my services?
- How can I make my loyal customers feel special?
Here are a few ideas:
Complimentary UpgradeFebruary is a notoriously slow month in the Industry. Do you have a little spare time in the day? Why not add a little extra luxury to your clients’ treatments?
- Add a complimentary hand massage to a manicure
- Pop a mask on and turn an express treatment into a luxury version
- Send out “Just because” discount codes
- Give a few extra stamps on their loyalty cards
- Include hand-written notes with deliveries.
- Upgrade your SkinBase treatments to luxury versions