Play to Your Strengths!

One of the biggest questions we get asked by beauty salon owners and business owners in the industry, is how to stand out – especially when everyone in the industry offers similar products and treatments, delivered in much the same way. Our honest answer? It’s all about playing to your strengths and understanding how you can adapt and adjust the delivery of your own treatments to optimise the client experience. 

Download Professional Guides

One of the biggest questions we get asked by beauty salon owners in the industry is how to stand out – especially when everyone offers similar products and treatments, delivered in much the same way. Our honest answer? It’s all about playing to your strengths and understanding how you can adapt and adjust the delivery of your own treatments to optimise the client experience. 

Make It Personal

This may sound super obvious, but personal experiences are often the ones that are the most underrated – and yet the most appreciated – they stick in the mind. Think about the last time you were greeted by a local business owner in your area. Was there an air of familiarity and friendship, or was the welcome corporate and impersonal?

Now, there’s nothing wrong with keeping it professional – as we are about to explore in our next point. But if you know the client or can, in some way, personalise their experience with you, then you should certainly make the effort to do so. 

Some of our favourite ideas include:

  • Using the customer’s first name from the minute they walk in the door.
  • Creating personalised offers based on the treatments they like.
  • Remembering details from previous appointments – We know salon owners and hairdressers are very good at this and it’s a skill to instil and encourage in your junior team members. If it needs to be written down it’s well worth the effort of keeping a CRM database!
  • Birthday gifts and client anniversaries (for example, one year after their first treatment with you!)
  • Knowing their preferences; favourite drink or biscuit for example

Make It Professional

There is, as in any industry, a fine balance between creating personal experiences and keeping it professional. For example, if a client shares personal information with you during a treatment, it is not your place to remember or bring this up again – however, asking after the health of family members they talk about or the progress of their house renovations is perfectly acceptable.

In essence, there is nothing wrong with greeting your clients like friends – this creates a warm welcome and a pleasant client experience. However, remember that they are paying you for a service and, first and foremost, they are paying customers who deserve a high-quality and professional service. 

Make It Memorable

Whether it’s the cup of tea you offer halfway through the treatment, or the personalised offers you create for your customer in line with their favourite treatments, creating stand out experiences is what will separate you from the competition. Remember what they love, find out what makes a great experience for them and provide it. 

Be Realistic

If you can’t help a client or customer, or feel like they might need support from a more specialised therapist, then be realistic and helpful! It’s completely okay to say that you don’t think you can provide the support or treatment they need, as long as you then offer solutions which will help them. Recommend other treatments and other service professionals or promise to look into it for them and then contact them with some suggestions. Playing to your strengths is all about taking a good service and making it great, through professionalism and personalisation to create an optimised client experience – every time! 

Sign Up for your FREE SkinBase Microdermabrasion Trial

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Book a Trial of SkinBase™ Collagen Lift

  • Complete the form and we will be in touch with more information shortly, feel free to email us at [email protected] or call us on 01782 770810.

  • By completing this form you are agreeing to receive information from SkinBase™ by email.
    SkinBase collect your data in this form in order to respond to your enquiry. We value your privacy. Your data will be held securely and never passed to anyone else. Our privacy policy.
  • This field is hidden when viewing the form
  • This field is for validation purposes and should be left unchanged.

Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”