The SkinBase™ Business Blog

Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.

Key Dates in April

Key Dates in April

Back in January (seems like a lifetime ago!) we sent you our FREE marketing calendar with lots of key dates and awareness days for the year. If you missed it or didn’t get a chance to download it, you can access it again here. The month of April has loads going on, so...

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The Importance of Up-to-Date Contact Details

There are a number of reasons why it’s so important that you have the most up-to-date contact details for your clients. Maybe they didn’t want to rebook at their recent appointment so you’d like to send them a reminder or maybe you have some exciting offers to send...

Keep Learning: Why New Skills Are Important for Success

Keeping on top of the day-to-day running of your business is so important; ensuring things tick over and that everything runs smoothly is absolutely key to ensuring that it is a success. But what’s equally as important is that you continue to grow and learn....

Building Your Business by Recommendation

Word of mouth is one of the most powerful marketing tools for your business. The best thing about a recommendation by word of mouth is that it doesn’t have to cost anything if you don’t want it to. This effective form of marketing works well for most businesses but is...

Add Value by Giving Knowledge for Free

As a professional, experienced and friendly business owner, you’ll know lots of helpful and insightful pieces of information and advice that will no doubt be beneficial to others. While it may not seem instantly obvious, you can, in fact, use your knowledge and...

Put Communication at the Forefront of Your Business 

Engaging and open communication is key to retaining your clients on a long-term basis. From the minute you pick up the phone to the moment you say goodbye, the interactions you have with your clients are key to its success. Why Does Communication Matter in the Beauty...

Mystery Shopping – Bring Your Business’s Oomph Back

The day to day running of your business can easily distract you from your long-term goals and it's easy to lose motivation when this happens. So, if you feel like your business has become a bit stagnant, it’s time to kick a new lease of life into it. Take yourself on...

Are You Undercharging for Your Services?

As a business owner, you will know just how much time, sweat and tears go into starting something of your own. Therefore, it’s essential that you price your products and services appropriately. You need to ensure that you are charging clients the right amount for you...

How to Get Your Existing Clients Spending More

It’s a no-brainer - clients that spend are your best asset, and there are some small changes that you can make to encourage them to spend more, which in turn, helps your bottom line.  Some of the best ways to engage existing clients and encourage them to spend more...

Do You Know How Much You Need to Earn to Turn A Profit?

If you’re a start-up business or you aren’t financially savvy and get bogged down by figures and jargon rather easily, it can be hard to fully understand the ins and outs of how to effectively turn a profit. In order to do this, you really need to effectively...

Are Your Employees Turning a Profit for Your Business?

The bottom line of every business is to turn a profit, otherwise, what would the point be? If you have employees, it’s absolutely vital that you (and they) are bringing in enough money to cover costs, pay wages and make a profit.  To help your business succeed in...

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