The SkinBase™ Business Blog

Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.

Is Love in the Air at Your Salon This Valentine’s Day?

Is Love in the Air at Your Salon This Valentine’s Day?

Valentine’s Day is fast approaching, so now is the time to think about ways to market your business by offering specials and promotions for the most romantic day of the year.  A recent survey conducted by an online marketing research group revealed that a spa...

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The Importance of Team Meetings 

If you don’t already communicate with your staff through team meetings, now is the time to consider introducing them. Team meetings are a great way to communicate to everyone together at once and save you time repeating yourself over and over again. Meetings Can...

Closer Magazine feature SkinBase therapist Ruth Fielding

Closer Magazine features SkinBase therapist Ruth Fielding who changed career after redundancy. Ruth was inspired to start a new career in the beauty industry after having microdermabrasion to treat her own acne. Hence Ruth wanted to help others the way she...

Rebook Your Clients: Don’t Miss a Sale! 

In this day and age, there’s so much competition out there that if you miss a step or take your eye off the ball for more than a second, you could potentially miss out on future bookings. Offering your clients the opportunity to easily book their next appointment as...

Always Give Your Clients the Warmest Welcome 

While you may believe that the way you currently welcome clients into your salon is already great, it’s important to regularly review how you and your colleagues do things in order to understand if there are any improvements to be made. It’s so simple to take action...

The Importance of Up-to-Date Contact Details

There are a number of reasons why it’s so important that you have the most up-to-date contact details for your clients. Maybe they didn’t want to rebook at their recent appointment so you’d like to send them a reminder or maybe you have some exciting offers to send...

Keep Learning: Why New Skills Are Important for Success

Keeping on top of the day-to-day running of your business is so important; ensuring things tick over and that everything runs smoothly is absolutely key to ensuring that it is a success. But what’s equally as important is that you continue to grow and learn....

Building Your Business by Recommendation

Word of mouth is one of the most powerful marketing tools for your business. The best thing about a recommendation by word of mouth is that it doesn’t have to cost anything if you don’t want it to. This effective form of marketing works well for most businesses but is...

Add Value by Giving Knowledge for Free

As a professional, experienced and friendly business owner, you’ll know lots of helpful and insightful pieces of information and advice that will no doubt be beneficial to others. While it may not seem instantly obvious, you can, in fact, use your knowledge and...

Put Communication at the Forefront of Your Business 

Engaging and open communication is key to retaining your clients on a long-term basis. From the minute you pick up the phone to the moment you say goodbye, the interactions you have with your clients are key to its success. Why Does Communication Matter in the Beauty...

Mystery Shopping – Bring Your Business’s Oomph Back

The day to day running of your business can easily distract you from your long-term goals and it's easy to lose motivation when this happens. So, if you feel like your business has become a bit stagnant, it’s time to kick a new lease of life into it. Take yourself on...

Are You Undercharging for Your Services?

As a business owner, you will know just how much time, sweat and tears go into starting something of your own. Therefore, it’s essential that you price your products and services appropriately. You need to ensure that you are charging clients the right amount for you...

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