The SkinBase™ Business Blog

Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.

Planning Your 2019 Marketing Activities

Happy New Year! 2019 is now upon us and what better time to start mapping out key dates and events for the next 12 months. You can download our marketing calendar today which already contains many of the key dates for the year ahead. This will help you...

Make Sure 2019 Is Your Best Year Yet

2019 is just around the corner (can you believe it!). With the new year fast approaching, now is the time to get a handle on your figures if you want to make next year your best one yet. If over the past year, your takings seemed to be great, but your profits have...

What Makes Great Customer Service?

It’s no secret that good customer service is absolutely pivotal in the success of every business. If you offer great products and services at a cost-effective price, that’s great. But if you don’t offer a good level of customer service, clients will simply go...

Is Your Body Language Giving off the Right Vibes?

We all know that words aren’t the only means of communication; gestures, facial expressions, body movements and posture can all convey a message. A lot of the time, how you come across can be just as (if not more) important than verbal language.  The Power of Your...

 How to get bookings for the New Year

We know that early January can be a quiet time for many salons, so we thought we’d give you some pointers on how to get those post-New Year slots booked up! The struggle to make these bookings comes from everyone being so focused on Christmas and New Year during...

Start Promoting for January and February Now!

You will no doubt be crazy busy on the run-up to Christmas, but believe it or not, now is the best time to start promoting for January. The influx of clients that you’ll be getting over the festive period is perfect to promote a range of deals and discounts to in...

Boost Your Retail Sales with This Top Tip

Think about all the times you’ve been shopping, whether it’s on the high street or in the supermarket and picked up some last-minute items while waiting at the till point. Does this ring a bell?  Well, in a nutshell, there’s a reason why shops place engaging and bold...

Using Effective Language when Dealing with a Complaint 

Unfortunately, complaints happen. When you work in a customer facing role, it’s essential you’re prepared to handle an unhappy client. While handling a complaint can be an unpleasant experience, it’s important that it’s dealt with well to avoid any further upset....

How to get clients through the door during the festive season

Christmas is a busy time for everyone. Organising Christmas get-togethers, braving the shops, keeping on top of a festive workload and ferrying the kids around – Christmas can really take its toll on your clients. That’s why we’ve put together a few ideas to market...

How Visible Is Your Business?

When running a business, it’s essential that it’s visible so that your prospective clients know where and how to find you as well as what services or products you can offer them. If you aren’t sure how visible your business is and would like to find out how to get...

How Effective is Your Salon’s Online Presence?

Ensuring that your salon is relevant and up-to-date in the online world is absolutely pivotal in this day and age. With most people turning to the internet to conduct searches, check out reviews, and follow businesses on social media, ensuring your online presence is...

Are You Attracting The Right Kind of Clients?

While many business owners may see any client as a financial gain, this isn’t always the case. It can be difficult to draw in the type of clientele that you would really like, but with some minor changes and a positive attitude, it is possible. Often, the type of...

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