The SkinBase™ Business Blog

Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.

Are microdermabrasion results permanent?

Are microdermabrasion results permanent?

Microdermabrasion has the ability to totally transform your client's skin after just a few treatments, revealing soft, smooth, radiant skin. But how long do these results last? Just like with any beauty treatment, clients need to continue to care for their skin to...

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Using Effective Language when Dealing with a Complaint 

Unfortunately, complaints happen. When you work in a customer facing role, it’s essential you’re prepared to handle an unhappy client. While handling a complaint can be an unpleasant experience, it’s important that it’s dealt with well to avoid any further upset....

How to get clients through the door during the festive season

Christmas is a busy time for everyone. Organising Christmas get-togethers, braving the shops, keeping on top of a festive workload and ferrying the kids around – Christmas can really take its toll on your clients. That’s why we’ve put together a few ideas to market...

How Visible Is Your Business?

When running a business, it’s essential that it’s visible so that your prospective clients know where and how to find you as well as what services or products you can offer them. If you aren’t sure how visible your business is and would like to find out how to get...

How Effective is Your Salon’s Online Presence?

Ensuring that your salon is relevant and up-to-date in the online world is absolutely pivotal in this day and age. With most people turning to the internet to conduct searches, check out reviews, and follow businesses on social media, ensuring your online presence is...

Are You Attracting The Right Kind of Clients?

While many business owners may see any client as a financial gain, this isn’t always the case. It can be difficult to draw in the type of clientele that you would really like, but with some minor changes and a positive attitude, it is possible. Often, the type of...

Always putting off the big tasks? You might be a Procrastinator.

27Let’s face it; at one point or another, we’ve all been guilty of procrastination. It can be so easy to get derailed from the task in hand, especially if you aren’t feeling very motivated.  If you often find that you end up prioritising the little jobs rather than...

Why Are My Clients Disappearing?

It can be really disappointing when clients seem to drop off the face of the earth for no apparent reason. It is unfortunate, but sadly common for all businesses at some point to lose clients. There are various reasons as to why you may be losing clients but with this...

Offer Information About Your Products and Services

How do you expect people to know about the wonderful products and services you offer if you don’t tell them about them? To retain and bring in new clients, you must shout from the rooftops about what you can provide people with.  Maybe you’re stuck in a rut and don’t...

Client Book Full? Increase Your Profits!

Many small business owners dream of the day that they’re fully booked and unable to accept any more clients due to being so high in demand. If this has happened to you, congratulations! The next step is to start increasing your clients' spend...

You Only Get One Chance to Make a First Impression

We’ve talked about the importance of first impressions before, but we can’t reiterate enough just how vital they are. When it comes to customer service, those first few seconds from when the client steps through the door, are so important.  You Only Get One Chance ...

Making the most of your FREE treatment-fee day

On the 6th September to celebrate winning Best Advanced Treatment in the National Beauty Awards (and achieving highly commended in a further 3 categories), we will be hosting a ‘National FREE treatment-fee day’ for all PAYG customers. You can use this day to offer...

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