The UK's Leading Supplier of Beauty Technology

top tips for a busy salon

Our top tips for a busy salon in the New Year

We’ve got some notoriously quiet months coming up so use this busy Christmas period to entice clients back in during January and February. Here are some of our top tips for a busy salon in the New Year…

Talk to clients

We hear customers say, ‘my clients aren’t interested’, or ‘I’ve already posted about it on my page’, but to get your message across to clients requires consistent and regular messaging. How many times have you scrolled past a post or deleted an email without reading it? Sometimes the timings not quite right, or the message isn’t right but that doesn’t mean you should stop. Talk to clients in person, message them, email them. Post about your treatments; images, videos, FAQs. Keep spreading the word constantly. Messages take time to get through.


The easiest way is to get into the habit of rebooking. This allows you to plan and spot any gaps in your columns in the weeks and months ahead. Also, if your slots next month are mostly full then there you create ‘scarcity’ and clients won’t want to miss out. Ensure sure you have a robust booking policy in place to avoid cancellations an no-shows.

Gift Cards

So, assuming you have got some clients rebooked for January, now you know where your gaps are to fill. If there is a particularly slow week you could offer an upgrade on gift cards. Rather than selling them at a discount in December, why not add value to them when used at certain points in Jan/Feb to fill empty spaces. You could either add 10% value to the gift cards, or offer treatment upgrades for voucher users.  An offer such as ‘Use a gift card during January to book a microdermabrasion treatment and receive a complimentary upgrade’.

Host an Event Day

Hosting an event day is a great way to showcase a new or even an existing treatment. Put the spotlight back on the treatment with a special event all about it. You could use your SkinBase promotional day to do this for SkinBase treatments. Host an event evening and post live videos and demonstrations on your social channels. Use the day to create some content, talk about the treatment and get your clients to talk about how it feels too for that ‘social proof’.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

Salon Experience

Want More Reviews? Sell The Salon Experience

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back! Make this easier for them by going the extra mile. How do we create a 5 star salon experience?

Read More »
Sell More Retail
Beauty News

Sort Your Client’s Skincare Routine and Sell More Retail

Your client wants the best possible results from their treatment – and so do you. This means home care is as important as anything that happens in the salon. So this gives you the perfect opportunity to sell more retail and increase client spend. Get your merchandising perfect to increase your chances of sales. It’s all about visual appeal and grabbing your client’s attention. How do we do this? 

Read More »