The UK's Leading Supplier of Beauty Technology


Is Your Salon An Experience Or An Expense?

Think about it – there are some things in life that we buy for pleasure. Examples may be a bar of chocolate, a glass of wine, a good book or even a holiday. On the other hand, there are many things in life that we must buy because we need them. We have no emotional connection to these types of purchases as they’re considered a necessity. 

So, let’s turn this on its head and apply it to your salon and the products and services you offer. What are people visiting your salon for? Are they just spending money because they need to get something done or are they buying an experience? If you don’t already know – it’s time to find out. 

Provide an All-Inclusive Experience

To justify charging top prices for your services you must work at making sure your salon provides an experience that clients want to buy. You are here to provide a service – hopefully a service that your clients will come back for again and again – so you must always go above and beyond to make their time with you is a real treat they can’t live without. 

This means, amongst other things, looking and sounding professional, polite and friendly, offering refreshments on arrival, having an up-to-date and varied stock of magazines, taking your client’s coat. You need to consider all the finer details of your client’s experience; sit where they will sit, look where they will look, put yourself into your client’s shoes and analyse your experience. 

Top 5 Ways to Create a Good Customer Experience 

  • Create a clear client experience vision

You need to fully understand the type of experience your client wants. This can be achieved by some simple competitor research and conversation with your existing client base. Set out their positive journey with you from the moment they get in touch to book an appointment. 

  • Understand who your clients are

In order to provide the best type of service and therefore an excellent salon experience, you must understand your client and what it is they want from their time with you. Engage with them face-to-face, online and keep an eye on the types of treatments they get. 

  • Create a connection with your clients 

A sure-fire way to ensure your clients come back time and time again is to build up a friendly connection with them. We all love being pampered, and there’s nothing worse than walking into a cold and disengaging environment, so by connecting with your clients, you’re opening up potential new business opportunities. 

  • Act upon regular feedback

When clients give you feedback, you should take it on board and act on it if it’s relevant to do so. Your client has taken the bold step and put the effort in to feed back to you, so it’s only fair that you follow it up. How a situation is handled can make or break a professional relationship. 

Always Offer an Experience 

Whether it’s through the simple offering of a tea or coffee or you like to give your clients a little more such as a miniature freebie after a treatment, the bottom line is that they should be made to feel valued. It’s that feeling of value and the bond you make with them that keeps clients returning for more.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

Salon Experience

Want More Reviews? Sell The Salon Experience

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back! Make this easier for them by going the extra mile. How do we create a 5 star salon experience?

Read More »
Sell More Retail
Beauty News

Sort Your Client’s Skincare Routine and Sell More Retail

Your client wants the best possible results from their treatment – and so do you. This means home care is as important as anything that happens in the salon. So this gives you the perfect opportunity to sell more retail and increase client spend. Get your merchandising perfect to increase your chances of sales. It’s all about visual appeal and grabbing your client’s attention. How do we do this? 

Read More »