Increase Turnover through Frequency 

It’s pretty obvious, so bear with us, but one definite way to increase the turnover of your salon is to get clients through the door more regularly. But it’s not always a simple feat. Introducing new treatments and services can draw in new clients but it doesn’t necessarily make them a regular returning client.

So, how can we encourage our clients not only to come back, but to come back more regularly, and even try out the new treatments that we offer. Read on…

1.  Rebook before they leave

Work your magic and encourage your clients to book back in before they leave the salon. Explain to them that space may book up fast or they may not get an appointment nearer the time so it’s best to organise it while they’re at the salon. Doing this means it’s more likely for them to rebook, guaranteeing their return. 

2.  Keep in touch

When your clients are at the salon, gather their contact details such as email addresses and mobile numbers. Ask their permission to sign them up to special offers (for marketing purposes) while they are there. If you know they need their infills done every 3 weeks or monthly facials, make sure to get in touch and tell them if they didn’t rebook before leaving (the best-case scenario obviously). You can also get in touch with clients you haven’t seen in a while, but remember, keeping hold of existing clients is a lot easier than bringing in new. Also, let them know what social media platforms you’re on so that they can keep up to date. These will also visually remind them to book an appointment. 

3.  Offer a loyalty scheme 

Offering a loyalty scheme or course of treatment offer, as we recommend for SkinBase, can be a great way to get more footfall through the door. You could consider running an offer like book 5 get a 6th free or bring a friend and get a discount. Rewarding your regular clients who are loyal to you will enforce them to be more loyal to you and return long-term. 

4.  Special introductory offers 

If you have clients who come regularly but usually only get the same one or two treatments, consider offering them a special ‘regular client’ discount on a new product or service. It could even be a little taster that gives them a feel for it. By introducing them to new treatments, they may end up booking long term.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

Ageing Skin
Beauty News

Ageing Skin – Changes that occur during our 30s and 40s

We all know that as we get older there are dramatic changes in the way our ageing skin looks. One of the reasons why the skin of a child looks so healthy is that the epidermis is so highly translucent – reflecting light and making it look bright and healthy. More importantly at this age, there should be little or no obvious damage to the dermis from the effects of the sun – although this is the time at which potential damage is done and the effects will become visible within a few years.

Read More »
Love is in The Air

Love is in The Air – Give The Gift of Pampering

In this industry, Valentine’s Day is the perfect opportunity to go hard when it comes to promoting yourself and the fantastic services you and your team have to offer. Many businesses avoid advertising themselves at this time of year because not everyone celebrates Valentine’s Day, but there are many ways to target different audiences regardless of their relationship status.

Read More »
Exceed Your Clients Expectations
Beauty News

Exceed Your Clients’ Expectations – Under Promise and Over Deliver

It’s a universal feeling that there’s nothing worse than disappointment or not quite getting what you thought you were going to get. As a business owner, you can change this when it comes to your clients. The best way to do this is by under-promising and over-delivering where you can. This business practice will exceed your client’s expectations as they’ll be getting more than they thought, making them feel special and likely to return, and even get new clients through word of mouth. If you live by this premise, you can become successful very quickly. 

Read More »