payment

Increase Turnover through Frequency 

It’s pretty obvious, so bear with us, but one definite way to increase the turnover of your salon is to get clients through the door more regularly. But it’s not always a simple feat. Introducing new treatments and services can draw in new clients but it doesn’t necessarily make them a regular returning client.

So, how can we encourage our clients not only to come back, but to come back more regularly, and even try out the new treatments that we offer. Read on…

1.  Rebook before they leave

Work your magic and encourage your clients to book back in before they leave the salon. Explain to them that space may book up fast or they may not get an appointment nearer the time so it’s best to organise it while they’re at the salon. Doing this means it’s more likely for them to rebook, guaranteeing their return. 

2.  Keep in touch

When your clients are at the salon, gather their contact details such as email addresses and mobile numbers. Ask their permission to sign them up to special offers (for marketing purposes) while they are there. If you know they need their infills done every 3 weeks or monthly facials, make sure to get in touch and tell them if they didn’t rebook before leaving (the best-case scenario obviously). You can also get in touch with clients you haven’t seen in a while, but remember, keeping hold of existing clients is a lot easier than bringing in new. Also, let them know what social media platforms you’re on so that they can keep up to date. These will also visually remind them to book an appointment. 

3.  Offer a loyalty scheme 

Offering a loyalty scheme or course of treatment offer, as we recommend for SkinBase, can be a great way to get more footfall through the door. You could consider running an offer like book 5 get a 6th free or bring a friend and get a discount. Rewarding your regular clients who are loyal to you will enforce them to be more loyal to you and return long-term. 

4.  Special introductory offers 

If you have clients who come regularly but usually only get the same one or two treatments, consider offering them a special ‘regular client’ discount on a new product or service. It could even be a little taster that gives them a feel for it. By introducing them to new treatments, they may end up booking long term. 

image:istock.com/RossHelen

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

Beauty Business

How Do You Motivate Your Staff?

Maybe you already do really well when it comes to motivating your team, but if you’re struggling to balance the business and keep the spirits of your employees high, you’re in the right place!

Read More »
Christmas Incentives
Beauty News

Fill The Slower Months Now With Some Christmas Incentives

It’s December (woohoo!), and no doubt you are booked up with clients until you shut for Christmas now. The festive season (as it always does) has rolled around pretty fast. Before you know it, all the sparkly nails, hairspray and festive cheer will be over in a flash. 

This is why it’s essential to start thinking about the quieter months of January and February. The run-up to Christmastime is great, and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled. 

Read More »