Video content is bigger than ever. If you’re trying to master social media right now you need to be using it. While it can seem a little daunting, there are many ways to use it to your advantage in your salon marketing.
There are many places for you to post video content – your website, social media and YouTube. These are all consumed on our Smartphones making video content more engaging and digestible than ever. If you are new to making video content don’t fret. We have some basic ideas to help you get started.
Post Tips & Tutorials
You’re an expert in your field so share tips and tricks. Everyone loves beauty hacks and shortcuts to make your clients’ day easier. You will build better trust and rapport with your clients.
Meet the Team
People love behind-the-scenes information. Show clients real stories that are personal and genuine. Introduce your team and show the workings that go on to make your salon the special place it is. Introduce members of the team and make it personal.
Show off your treatment machines and retail products. Make video content about whatever you want people to come to your salon for. Explain how to use it and what the benefits are. Be transparent – only push products and treatments you truly believe in. If you have a new product or treatment coming to your salon, producing a teaser is a great way to pull customers in. Let them know they can book an appointment and try it out!
Question & Answer Sessions
Clients and potential clients have a lot of questions. Create a space where this can happen. This will build a stronger connection between you and your clients. Gather questions and offer this platform at the same time every week. Consistency is key for engagement.
While you are busy making video content for your customers, they are often doing the same! This is a great way to engage more people and will create a buzz around your offering. If you are entering a ‘Before & After’ for the SkinBase competition film the process. Then you can show the difference after each session. Have clients share their at-home skincare routines that complement their salon treatments.
Get It Right
If you get it right, video content can become one of the most effective marketing tools in your business. Make sure the quality is good and keep it short and accessible. Then you can promote across all your platforms.