October 18th is World Menopause Day. It is time to get talking about it, so you can effectively target and treat menopausal clients! Since menopause is associated with ageing, there has always been lots of shame and embarrassment surrounding the topic. Those dealing with menopause often do it silently, without asking for help. The stigma can negatively affect well being just as menopausal symptoms do, making it even harder for those going through the transition. It is estimated that one third of the female population in the UK are currently perimenopausal or menopausal.
How to Target and Treat Menopausal Clients
As a skincare therapist, you are perfectly placed to educate, guide and help those suffering with the changes that occur. The new SkinBase Complete Guide to Menopause can help. Download it here. Together, we can empower – and remove the negativity surrounding menopause. So, let’s find out how.
What is Menopause?
Menopause is a natural transition, and a normal part of ageing that marks the end of having menstrual cycles. Generally, most people will begin the transition between the ages of 45 and 55, so this will generally be the age range of menopausal clients. Although, it is important to remember that factors other than age can influence the process. During the time leading up to menopause, lots of uncomfortable physical symptoms may be experienced. These effects can wreak havoc on the body, particularly the skin.
There are three stages of menopause, and menstruating people usually take around 7 years to get to the third stage – postmenopause. For some, it can take up to 14 years before reaching postmenopause. It is important to emphasise to menopausal clients that no matter which stage they find themselves in, menopause symptoms often can be managed by lifestyle changes, including adequate skincare, a healthy diet, and regular exercise.
Perimenopause generally lasts between 3 and 5 years, however, there is no one way to experience menopause, so the timing may differ client by client. For some, this stage is the most difficult to deal with due to sudden hormone fluctuations and the occurrence of very regular or very irregular periods. Your menopausal client may require a boost of confidence from your treatments.
Perimenopause & The Skin
As oestrogen levels shift during this stage, the skin has more trouble retaining ceramides and locking in moisture. Therefore, it is common to experience dry skin, redness, sensitivity, breakouts, itching and flaking.
The menopause stage can be diagnosed when it has been 12 months since a menstrual period. Around 25% of collagen will have been lost from the skin at this point, and the dramatic decrease will influence the appearance of the skin.
Menopause & The Skin
12 months after their last period, clients may feel their skin is duller, thinner, less supple and crepey in texture. Due to the collagen loss, fine lines and wrinkles and sagging around the eyes, mouth, neck and cheeks may be prominent. The lack of oestrogen may also cause increased hair growth on the face.
The postmenopause stage indicates the end of reproductive years, and symptoms for menopausal clients will begin to dissipate. Though collagen loss will continue, it occurs much more gradually, at around 2% a year.
Postmenopause & The Skin
By this point, skin concerns that occur due to the natural ageing process such as fine lines, deep wrinkles, pigmentation, uneven texture and thread veins may also be present on the skin, regardless of menopausal symptoms experienced.
Microdermabrasion & Menopause
Emphasise to menopausal clients how the combination of mature skin and decreased oestrogen means cell turnover decreases significantly. If it is taking twice as long to replenish skin cells, those dead skin cells are going to sit on the skin for longer. Therefore, when it comes to dull, dry, menopausal skin – exfoliation is key.
Microdermabrasion gently abrades away any dead cells, dirt and debris off of the surface to freshen and smooth the skin. Regardless of the stage of menopause clients are in, SkinBase Microdermabrasion can benefit the skin. Help your clients understand the benefits of incorporating microdermabrasion into their menopausal skincare routine with the new SkinBase menopause guide.
Start your SkinBase journey with SkinBase Microdermabrasion and become a therapist.
Collagen Lift & Menopause
Collagen is the scaffolding of the skin and it rapidly depletes during menopause. This means the skin will be less supple, won’t bounce back as it once did and it may have a “crepey” texture. On top of all this, areas will begin to sag – causing droopy jowls and under eye bags. However, your clients do not have to let this happen – as you have the perfect treatment for them.
SkinBase Collagen Lift sculpts, tones, tightens, firms and lifts the skin to achieve a more youthful appearance. It is a soothing, relaxing treatment – perfect for clients to have a bit of “me time”. Help your clients understand the benefits of incorporating Collagen Lift into their menopausal skincare routine with the Complete Guide to Menopause. Collagen Lift is a treatment they can count on throughout each stage of menopause, to ensure confidence stays high.
Are you ready to offer Collagen Lift in your business? Get in touch to start your 2 weeks FREE trial.
IPL & Menopause
Though oestrogen levels decline during menopause, levels of testosterone circulating the body remain the same. This shift in hormones can cause facial hair to grow. SkinBase IPL is the best treatment to get rid of unwanted hair, as well as treating vascular concerns, acne, pigmentation and sun damage. Help your clients understand the benefits of incorporating Intense Pulsed Light into their menopausal skincare routine with the Free SkinBase Guide.
If you don’t already offer SkinBase IPL to your clients, request a brochure here to find out more.