The festive party season is fast approaching and everyone wants to look their best. Different clients want different things – so how can you keep everyone happy and those columns full? Here’s how to prepare your clients for party season.
Prepare Clients for Party Season
Seasonal packages are a great way to keep business booming. After all, what’s better than being pampered? A special offer! When clients hear the word ‘special’ they are more likely to book. Find out what results your clients want to achieve or what concern they want to focus on. Then tailor packages based on their needs. Show some ‘Before and After’ pictures of your treatments to pull clients through your door. Special treatments that differ from your regular menu will encourage regular clients to book a package. Bundle some treatments together at a special price, and make sure they know whatever their concern, you can fix it.
Offer to refresh their skin with a Microdermabrasion facial (or course of facials) in the run up to party season. Make sure your clients knows Microdermabrasion is not only for the face. Add on a MD manicure or pedicure for picture-perfect hands and feet. This treatment is ideal for wintery dry and lacklustre skin. It also helps to treat acne and uneven skin tone. It will create the perfect base for party season makeup.
For sagging skin, fine lines and wrinkles offer SkinBase Collagen Lift and Collagen Lift Ultimate. This can target both face and body areas, so is also effective for cellulite. A course is the most effective way to achieve long-term results.
IPL is the ideal solution for vascular lesions like thread veins or acne – it can also treat unwanted hair. This photo-rejuvenation technique will be good party preparation for anyone with sun damage. IPL targets any concern with controlled pulses of light. Your client will achieve a more even skin tone in as little as three treatments. Make them aware a course of treatments allows the best results – especially for hair removal.
Offer a festive discount when booking a course on the day. Think about having hot chocolate or mulled wine on the go as a festive treat to better prepare clients for party season.
The Salon Team
Above all don’t forget your team. Without them you cannot prepare clients for party season. Make sure you connect and celebrate together so they feel valued. Then they will be ready to give their best during party season.