How to get bookings for the New Year

We know that early January can be a quiet time for many salons, so we thought we’d give you some pointers on how to get those post-New Year slots booked up! The struggle to make these bookings comes from everyone being so focused on Christmas and New Year during December. It’s really the only thing anyone wants to (or has the time to!) think about. So, booking a facial or beauty treatment is the furthest thing from your potential client’s minds – but it doesn’t have to be that way, and could mean they’re actually missing out on a well earned, relaxing treat, simply because they didn’t think of it!  Give your clients a reason to book Your clients have been working hard in the run-up to Christmas and New Year; hectic workdays, buying gifts, decorating, helping out with school plays, organising parties, cooking, baking and keeping the peace! Surely that means they deserve a treat once the festive season is over? Even if they haven’t done everything on that list, if they see a post online or receive an email talking about how hard they’re working to make Christmas perfect, and how they definitely deserve to indulge in some pampering afterwards, they’ll be tempted to book! Get the message right You know your clients, and you know what marketing messages will get them motivated to book treatments in the new year. But here are a few ideas for things you might like to theme your marketing around:  January health…

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We know that early January can be a quiet time for many salons, so we thought we’d give you some pointers on how to get those post-New Year slots booked up! The struggle to make these bookings comes from everyone being so focused on Christmas and New Year during December. It’s really the only thing anyone wants to (or has the time to!) think about. So, booking a facial or beauty treatment is the furthest thing from your potential client’s minds – but it doesn’t have to be that way, and could mean they’re actually missing out on a well earned, relaxing treat, simply because they didn’t think of it! 

Give your clients a reason to book

Your clients have been working hard in the run-up to Christmas and New Year; hectic workdays, buying gifts, decorating, helping out with school plays, organising parties, cooking, baking and keeping the peace! Surely that means they deserve a treat once the festive season is over? Even if they haven’t done everything on that list, if they see a post online or receive an email talking about how hard they’re working to make Christmas perfect, and how they definitely deserve to indulge in some pampering afterwards, they’ll be tempted to book!

Get the message right

You know your clients, and you know what marketing messages will get them motivated to book treatments in the new year. But here are a few ideas for things you might like to theme your marketing around: 

  • January health kick – a traditional marketing theme, but one that’s perfect for SkinBase treatments, which support the body and skin for a healthy, radiant complexion.
  • A well-earned reward – after a hectic Christmas season SkinBase’s relaxing, effective treatments are just what you deserve.
  • Putting yourself first – start the year off right and invest in your skin for confidence all year long.

Try to start communicating your new year marketing messages in the run-up to Christmas, so that people have time to absorb them. At what point in December do you think your clients are finally ready for Christmas? When do your Christmas gift sales start to lull? That’s the time to put out a bit of ‘new year’ content. If there’s a window before the 25th where you think you could put up a few posts or send out an email, go for it. 

Offer course discounts for January and February courses

If these months tend to be very quiet for you, offer an incentive that your clients can’t refuse, by offering a saving when they book a treatment course that will start during January. Whether it’s a percentage or a cash saving is up to you, but remember that booking a client in for a course is the best way to make them into a loyal customer!

New year package deals with other treatments

To make your offer even more enticing, why not put together a ‘new year’s detox package’ featuring other treatments as well as your SkinBase treatments? You could offer a lymphatic drainage massage along with a Microdermabrasion course for example. 

Post-Christmas, pre-New Year’s

The time between Christmas and New Year is always a bit strange – it’s a quiet time for a lot of people and they’ll likely be filling at least part of their days with browsing through social media – so get on their news feeds and get into their email inboxes with your fab offers on new year detox treatments! Whatever your most popular social platform is, make sure you’re on there, talking and interacting with your clients, and putting out content for them too. 

Use your gift vouchers

Why not add an offer to your Christmas Gift Voucher sales? If the recipient of the gift voucher books their first treatment in January or February, could you offer a half price mani/pedi or discounted massage? Everyone is watching the pennies at the start of the new year, but that doesn’t mean they aren’t willing to spend, it just means they’re looking for a good deal, and the right thing to spend it on! 

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Rebecca Willshee Nail and Beauty Specialist

Testimonial: “JC was so low, suicidal at points. Sore, red, angry, his skin was awful, we had tried everything and doctors you name it. We reached out to Becky, who was wonderful. My son was quiet and withdrawn, lacked confidence and self esteem, and locked himself away from the world. Becky booked us in for a consultation to discuss different options of treatments and we decided the new hydro treatment would be the best option. We started the course and JC was nervous but Becky was great with him talking him through everything, step by step! As we went each time JC’s skin got better and better, but also the difference in him was huge, he was gaining confidence, shoulders back, head held high. We have watched his skin change from this red, aggressive, angry skin that was sore, acne was debilitating to him but now he is confident, holds his head up high and has even got his first job! We are so proud. When we met Becky I felt confident she would help us get his skin better and back on track but what has actually happened is skin looks amazing but to see our son gain confidence has been the biggest win! Teens often get pushed aside, put on string meds and told “it’s just your age” but this isn’t what they want to hear, but The SkinBase treatments Becky has done has changed his life! We cannot thank you enough Becky! JC is continuing with the treatments as it still gets the odd breakouts but the scarring is still improving week in week out. The hydro Facial is just amazing and we cannot recommend it enough and of course Becky and her passion for skin and helping people is wonderful!”