Black Friday is a great opportunity to maximise business in November. If you prepare well, it is an excellent time to make a profit in your salon. Every year Black Friday triggers a surge in consumer shopping – and you can make sure you benefit. While there will be plenty of Black Friday offers to choose from, there are also plenty of consumers in the run-up to Christmas. Unsure how to tackle it and get your salon Black Friday ready? Read on…
Is Your Salon Black Friday Ready?
Black Friday 2023 is on November 24th, so take this chance to market your salon. With a little advance planning you can get your salon Black Friday ready. It’s time to sell your services and get the December columns booked up too.
Displays & Deals
On Black Friday itself, have plenty of retail products ready to go in sets. Display them at the counter and make sure they are at eye level. A SkinBase Essentials Set is an ideal Black Friday combo. Have original prices and ‘one-day-only’ Black Friday prices clearly visible. This will help clients see the deal and make wise purchase decisions.
If it’s convenient for you, advertise deals across social media in the days leading up to Black Friday (ie. now!). Let clients know what’s available and how they can buy. Do you have a range of methods to make it easier to make the purchase? It could be through DMs, over the phone or in-store. Offer deals for the whole week and extra special deals on the day itself.
For people who want to take advantage of deals but don’t know what they want, have gift cards ready to go. Make the best deals only available in January to boost sales in the post- Christmas slump. You could offer “Buy a £50 gift card and get £25 to spend in January”.
Black Friday is also a great time to get people in for free patch tests or consultations. Offer tasters of your treatments to pull them back through the door. If you patch test in advance offer a special price to lure them back. This is also a good time to advertise courses at ‘One-day-only’ deals.
With the current cost of living, everyone will be looking for Black Friday deals. So market yours to maximise reach and profit.