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Client Loyalty

Get Personal for Lasting Client Loyalty

Customer loyalty is one of the most important ingredients to a successful business. Loyal clients visit more, spend more money and provide free advertising by word-of-mouth.

So these relationships are worth nurturing. Having loyal clients pays off in a number of ways. A customer only remains loyal when you are consistent in offering a quality service.

Try these 5 tips to build long-lasting relationships with your clients:


All clients have individual needs and concerns. Give them your full attention. Make sure you listen properly and ask the right questions. Then you will be able to provide the best solutions. Don’t assume they always want the same service or outcome. 

Keep in Touch 

Staying connected with your regular clients is essential. Not everyone is on social media. You should have all your clients’ email addresses and phone numbers. Consider email newsletters. This is an easy and effective way to keep you top of their minds. Let them know you remember them and send special offers or deals to your best customers so they are loyal.


The relationship with clients does not only exist while they are in the treatment chair. Offer them recommendations for treatments during consultations. Client loyalty comes when you meet the needs of your customer before they have to ask. 

When recommending SkinBase treatments, increase client loyalty by telling them about the competition. This may encourage loyalty through booking a course of treatments. Don’t be shy and suggest at home skin care. Offer products that will help them. 

Encourage Feedback

Be proactive with the feedback you receive. Respond to everything – good and bad. Customers like to talk about their experiences and how you respond will have an impact. 

Be Consistent

Be consistent and predictable. This is one of the best ways to secure client loyalty. You will get return customers when they see you are reliable and trustworthy. They will feel your salon is a good place to spend their hard-earned money. Clients have expectations when they come to your salon. Make sure you meet those expectations time and time again!

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