Four reasons clients don’t come back

Four reasons clients don’t come back

We work in a service industry and that means (you’ve got it) it’s all about the service. This also means if you’re looking for reasons why a client doesn’t come back you really need to be taking a look at your service for your answers.

1. A Bad First Impression 

This is the most important point. You will only ever make a first impression once so make sure it’s a good one. The first greeting, the first introduction, the first look at your business, make sure it reflects what you want people to say about you. Make a bad first impression and you are already on the wrong foot with your client and it’s a struggle to turn that around.

2. Poor customer service

Not taking a coat, offering a drink or magazine, not being attentive or greeting your customer in a timely manner can all leave them feeling a bit unloved and a bit underappreciated. It is these small things that can help to set your business apart from any other business offering the same or similar treatments. Don’t give your clients a reason to go elsewhere. Make sure your service keeps those clients returning.

3. You haven’t asked 

It might seem obvious but if you let that client walk out the door without their next appointment, the chances of them returning instantly decrease. They may have every intention of coming back but it’s easy to forget to ring and make an appointment or leave it too late to get in when you want. So help your clients out by getting them booked in at a time that suits them, and send a reminder before the date so they don’t forget.

4.Poor communication

Keep in touch. Especially if a client has gone off the radar for a while. Find out why. This is a way to get valuable feedback, why didn’t they come back? The answers may help you find ways to grow your business positively and hopefully bring more business back through the door.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

retention marketing
Beauty Business

What is retention marketing and why is it vital to salon businesses?

Retention marketing is all about keeping hold of your existing clients, increasing the frequency of their visits and increasing the value of their spend each time. Getting new clients through the door is expensive and hard work so it’s vital, and good business, to concentrate on keeping your existing customers happy and returning. 

Read More »
Make the Most of Your SkinBase Treatments
Beauty Business

How to Make the Most of Your SkinBase Treatments

Knowing the ins and outs of the products and services that you offer is absolutely pivotal to being a success and retaining clients. You have already set yourself apart from the crowd by providing SkinBase treatments, so you should familiarise yourself with the features and benefits of each one so you can promote them at the drop of a hat. 

So, let’s go back to basics and refresh our minds on what each treatment is all about…

Read More »