We all know that looking after our skin – and getting it in great condition – isn’t something that happens overnight. Getting clients to commit to looking after their skin is also important. This is where a good homecare routine comes in. It takes hard work and a few treatments to achieve significant results. You can encourage specific client homecare to speed up the process.
As professionals it is our mission to provide our clients with the care and advice they need to feel beautiful after their salon visit. Leaving your client with detailed instructions shows you are dedicated. It will also make their treatment results last longer.
Sharing your knowledge provides many benefits to your business:
- Improved customer service
- Positive reviews and recommendations
- Good customer relations.
So how do we go about encouraging Customer Homecare?
Before performing your client’s facial, explain how important a good homecare routine is. Give them a prescription for some of the products they will benefit from continued use at home with. The purpose of this is not just to sell products – although this won’t hurt your salon! Quality skincare formulated with quality ingredients will help to improve skin long-term. Remind them a little goes a long way.
The most basic routines can produce results. It’s not just about what we do on the outside either. Address other causes that could be affecting skin health. This will help you to achieve what your client is looking for. Teach your client to look after their skin from the inside. Healthy diet and lifestyle choices all affect the look of our skin.
Finally you can do your bit and perform the treatments needed to repair skin concerns. Your client can maintain the condition and prevent further damage. Tell them to rebook for their next appointment before they leave. Sharing aftercare and other maintenance tips should be the norm, not the exception.
Client homecare and aftercare advice is important for many reasons:
- It is professional to give homecare advice
- It reassures clients that you’re an expert and they will want to return
- They are more likely to recommend you to others
- It means their treatments will be more effective long-term
- Selling more products is a bonus.
So make client homecare a priority in your business. The results will follow.