Every year, blue Monday rolls around and is always said to be the most depressing day of the year. Overspending during the festive season and the drab winter weather common at this time of year all add up for a less than cheery start to the year for some.
But as someone who’s in the business of making people smile, you can turn your clients blue Monday into a happy Monday by promoting your relaxing and beneficial SkinBase facials. What better way to cheer you clients up on the most depressing day of the year?
Promote the Benefits
This time of year can be a real nuisance on the skin, no matter how much you look after it. Therefore, you should be using this as an opportunity to find as many ways as possible to tell your clients about the fantastic benefits of a SkinBase facial, not only to their skin but their overall health.
Communicate clearly what each treatment is and the benefits they have. Here are some examples of how you can share the benefits.
“Using fine crystals and a vacuum to remove dead skin cells from the face, Microdermabrasion aims to reduce the effect of fine lines and minor skin blemishes.”
“If you want to put a stop to wrinkles, spots, and textures, consider Photorejuvenation. This process uses SkinBase intense pulsed light energy to treat skin conditions and remove wrinkles and fine lines.”
“During Radio Frequency by SkinBase, thermal energy is used to realign collagen fibres which can result in a smooth and tighter look across the face.”
A relaxing, rejuvenating SkinBase Facial is guaranteed to cheer your clients up. These high-quality facials combine indulgence with seriously effective skin care technologies to ensure every one of your clients leaves looking, and feeling, fantastic.
How to Communicate
If you offer any or all the SkinBase facial treatments, you must advertise it well so that new and existing clients can reap the excellent benefits. Use in-store marketing material, conduct email campaigns, and talk about the treatments on social media, using before and after photos to visually engage your audience.
This is an excellent time of year to promote these treatments as many of your clients will be in need of a pick me up after overindulging during Christmas and New Year. But these treatments don’t only need to be promoted for blue Monday, February is usually always a slow month in the salon too, so it’s also an ideal month to run SkinBase promotions.
Brighten Up Your Clients Winter
One reason blue Monday falls when it does is due to the lack of daylight. This is strongly linked to low moods and feeling down. By the time we get to January, it’s been dark a lot, so take the time and make an effort to make your salon a bright, warm and welcoming space that clients will want to return to all year round!