Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.
As we remain in lockdown keeping your presence on social media during this time is really important. Make sure clients know you are still here. We’ve got some good ideas for you and a few resources that we think are well worth taking a look at if you have the time at the moment.
It can be tricky to come up with interesting content while the salon is temporarily closed. Clients still want to hear from you though and it’s important to maintain your online presence. As well as funny memes and sharing information about your treatments you could post a few fun surveys. These are great to gauge what your clients are missing, loving and looking forward to! Use these as an opportunity to do a little bit of market research too.
Upcoming awareness days – We still want to maintain a presence on our business pages during this time and there are lots of awareness days in April that you can use to help you to simply touch base with clients and generate some interaction on your page.
Retention marketing is all about keeping hold of your existing clients, increasing the frequency of their visits and increasing the value of their spend each time. Getting new clients through the door is expensive and hard work so it’s vital, and good business, to concentrate on keeping your existing customers happy and returning.
We work in a service industry and that means (you’ve got it) it’s all about the service. This also means if you’re looking for reasons why a client doesn’t come back you really need to be taking a look at your service for your answers. Read more…
In this industry, Valentine’s Day is the perfect opportunity to go hard when it comes to promoting yourself and the fantastic services you and your team have to offer. Many businesses avoid advertising themselves at this time of year because not everyone celebrates Valentine’s Day, but there are many ways to target different audiences regardless of their relationship status.
We know as a business owner you are super busy so we’ve put together a few tips to ensure your online profile is representing you in the best way. This will go a long way to helping you appear the best you can online for potential new clients.
There are lots of reasons to celebrate your fantastic business, but a good way to increase engagement and even grow your client list is to utilise the bevy of awareness days that take place all the time!
So, what’s happening in October that you can get involved in?
In times of economic uncertainty (let’s face it none of us are really sure how Brexit will affect us) we need to make sure we stand out in a crowded market place. So how can we do it?
It’s unfortunately incredibly common for business owners to fall into the trap of simply working to earn a living and not actually making or saving any money. Just because you’re super busy, you may think that business is well and all is going fine, but in actual fact, being busy doesn’t always mean that business is booming and the money is rolling in.
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