Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.
Awareness days are great for extra content for your social channels. Remember it quickly gets boring if you just post about your treatments all the time and people will scroll past without taking any notice. Mix it up, how could you use these awareness days to engage with clients? Let’s take a look, here are a few ideas for social posts, feel free to adapt these for your own use!
Microdermabrasion treatments are not just for the face you can use it on many other parts of the body! That’s right, it’s not just facials we can do, many of our SkinBase therapists are now offering microdermabrasion body treatments.
If you read our blog about getting your quiet period booked up then hopefully you’re reaping the rewards of that hard work. Certain times of the year can be quiet in the salon, traditionally after Christmas and October/November can be a quiet time before the Christmas rush. It makes sense then to have plans in place to prepare or deal with this lull. If you have a database full of clients, a phone and a spare few minutes you can make sure there are no gaps in your diary.
After last week’s disappointing news, we need to get creative about how we entice clients in. This is the perfect time to get your clients to try new treatments, they can’t get a facial but they can have a body massage, they can’t have their brows done but they can get a manicure.
Another month nearly over, we are still waiting here in the UK for a date to reopen salons and while we wait keeping in touch with clients is something we can do to keep ourselves connected with our audience on social media. Here are the July awareness days coming up.
Lockdown has probably given you time to have a good think about your business and no doubt there will be changes you want to make. It may be time to reassess how your business runs after lockdown ends and make sure that it is working for you, in both a profitable way and a way that benefits your work/life balance. Here we look at a few ways salon and beauty business owners can make some positive changes to improve ther business profitability.
Who’d have thought that naming a beauty business could be so tricky? For some, the perfect name just comes in an instant, but for others (and we know this feeling all too well), it can be challenging to come up with the perfect name.
We know that the skin’s condition is affected by environmental factors and also what we put into and onto our skin and so it makes sense that for clients to get the most out of a course of SkinBase facials we need to make sure they are not sabotaging our best efforts elsewhere!
Do you retail products? Are you selling as many as you could? We are going through an unprecedented time with the national lockdown and it’s preventing us from doing what we know and love as well as seeing our income plummet. If you usually wait for clients to ask you about your retail products then you could be missing out on a great income stream.
Now is the perfect time to ask your clients to show their support for you and get some up-to-date reviews and recommendations you can use in your marketing.
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