Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.
Strategically you should think about your clients from a ‘solution’ point of view. This means taking the time to put yourself in the shoes of your client and consider ways you can help them get the most from your services while making money at the same time.
What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too!
Staying afloat during a pandemic means getting to the heart of what keeps clients coming back time and time again. Is it the standard of facial? This probably plays a part but it’s not what sets you apart from the competition in a crowded market and neither come to think of it is the price.
It’s essential any year to lay the groundwork early for a great start in January, but never more so than this year. The run-up to Christmas is a busy period and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled.
It’s a tough time and although some beauty businesses are thriving more than ever, some are struggling to get back to the pre-covid levels. Here are our top tips to get clients back.
So here we are again. Many areas of the UK and Ireland are now back in lockdown and so we’ve been thinking about what we can do during this time to help our businesses and sell products and treatments…
For many of us in the UK we are in a new lockdown and while we can’t see our clients for now we can make sure to engage with them online. This goes for everyone and should be a habit you get into to add real value to your social channels.
As beauty professionals, we are there to put our clients at ease and to help reassure them during these unprecedented times. But we must also understand that some clients might not feel ready to return just yet. As a starting point, we should be ensuring that all staff are trained to the highest standard and risk assessments and procedures are checked and assessed regularly. Share this information with clients to reassure them and let them know what you are doing to ensure a safe environment.
Use your online platforms and face-to-face appointments to promote the exclusive range of services you offer. Be sure to keep talking about them and let clients know what is available – it’s the only way people will know what excellent treatments you have to offer.
As we step into the month of October, it’s time to embrace the new season of Autumn and try, if we can, to put the challenging past few months behind us. Of course, the new normal is still very much changing on a weekly basis, but as we grow and adapt, let’s try and make the most of the month ahead.
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