Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.
One of the things any marketing expert will wax lyrical about is the need to get clients rebooking. It’s a very simple and effective method to maximise your profits. Let’s take a look at how you can do it…
Now more than ever, we need to make sure our business stands head and shoulders above the competition. One way to do this is to make sure our communication with clients is always professional.
One of the most effective ways to do this is to get columns planned and filled up well in advance. But why does it matter that we’re filling these columns? Well, there are a number of reasons why a little bit of forethought is vital for the future success of the salon…
Want to get the most from your time and also increase your revenue? One sure-fire way to do this is to get rid of those treatments that simply don’t make you much money and offer them only as add-ons or bundle them together in a treatment package.
At SkinBase, we know that as amazing as the results from our treatments are, they can be even better with some lifestyle changes by your client. These changes will also help clients to maintain results and have great looking skin long term.
We know the first few weeks are going to be packed with people but remember to use this busy period to fill up the weeks and months following. Do not let the momentum stop
One of the biggest questions we get asked by beauty salon owners and business owners in the industry, is how to stand out – especially when everyone in the industry offers similar products and treatments, delivered in much the same way. Our honest answer? It’s all about playing to your strengths and understanding how you can adapt and adjust the delivery of your own treatments to optimise the client experience.
So, how can you set yourself apart from your competitors and deliver an experience which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression.
You haven’t come this far in your career to not be an expert at what you do. So, what’s the best thing you can do with this knowledge? Share it with your clients!
Strategically you should think about your clients from a ‘solution’ point of view. This means taking the time to put yourself in the shoes of your client and consider ways you can help them get the most from your services while making money at the same time.
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