Marketing

Securing new clients is a great position to be in – but are you making enough effort to keep your existing ones? Client retention strategies are the key to a booming business. Treat your existing clients well so they don’t turn into clients who are no longer visiting! The good news is there are a few tricks to attract old clients back – and bring in a few new ones.

With over a billion monthly users, TikTok is a great way to reach new clients. Read on for top tips, and check out @skinbasefacial for more.

Hot on the heels of the festive season, Valentine’s Day can be a profitable time for smart salon owners. Perfectly placed to help boost revenue in the aftermath of Christmas, Valentine’s is a great time to increase footfall. Spread the love with your marketing – and remember it doesn’t only have to be romantic love.

It can be tempting to ignore Black Friday altogether – after all, who wants to discount their services? Remember that November can be a quiet month. Black Friday marketing can be a great opportunity for your salon. Shopping days like these can make or break your year as a salon owner.

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back! Make this easier for them by going the extra mile. How do we create a 5 star salon experience?

The beauty industry is saturated with therapists and salons. Stand out by investing in your skills. Encourage learning and provide the same training opportunities for your team. It is important to keep up with beauty industry knowledge. New treatments and best practice is necessary for you and your staff to stay ahead of the game. Consider our 3 C’s before you start.

To build the best relationship with your clients, be conscious of your body language.  From the very first time you meet them, you are communicating your feelings without saying a word! You want to convert the clients you have attracted into loyal high-spending customers. Body language is a true reflection of your inner emotions. So put them at ease before you even start speaking. How do we do this? Keep reading.

If local clients aren’t coming to you, they’re going to your competitors! Don’t let this happen. Target the local clients in your neighbourhood. Pull them away from competition and get them through your salon door.

Focusing on your local area is more important than ever. 97% of all Google users search online to find a local business. 46% of all google searches include local intent as potential customers seek to find what is nearby – and 46% equals 1.6 billion people.

An effective marketing strategy is built around a journey. This means your client knows you – and it begins before they have even walked through the door. It is often hard to put the time aside to focus on where our business is going. In today’s world we must plan ahead to succeed.