The UK's Leading Supplier of Beauty Technology

Marketing

Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.

SkinBase Marketing

SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.

Lots of experience

We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.

Get Serious About Retail
Beauty Business

It’s Time to Get Serious About Retail

Do you retail products? Are you selling as many as you could? We are going through an unprecedented time with the national lockdown and it’s preventing us from doing what we know and love as well as seeing our income plummet. If you usually wait for clients to ask you about your retail products then you could be missing out on a great income stream.

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May Awareness Days
Beauty Business

May Awareness Days and Key Dates for the Diary

As we remain in lockdown keeping your presence on social media during this time is really important. Make sure clients know you are still here. We’ve got some good ideas for you and a few resources that we think are well worth taking a look at if you have the time at the moment.

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survey
Beauty Business

Survey says? Questions you can ask your clients to engage with them online

It can be tricky to come up with interesting content while the salon is temporarily closed. Clients still want to hear from you though and it’s important to maintain your online presence. As well as funny memes and sharing information about your treatments you could post a few fun surveys. These are great to gauge what your clients are missing, loving and looking forward to! Use these as an opportunity to do a little bit of market research too.

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April Key Dates
Marketing

April Key Dates and Awareness Days

Upcoming awareness days – We still want to maintain a presence on our business pages during this time and there are lots of awareness days in April that you can use to help you to simply touch base with clients and generate some interaction on your page.

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retention marketing
Beauty Business

What is retention marketing and why is it vital to salon businesses?

Retention marketing is all about keeping hold of your existing clients, increasing the frequency of their visits and increasing the value of their spend each time. Getting new clients through the door is expensive and hard work so it’s vital, and good business, to concentrate on keeping your existing customers happy and returning. 

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Four reasons clients don’t come back
Beauty Business

Four reasons clients don’t come back

We work in a service industry and that means (you’ve got it) it’s all about the service. This also means if you’re looking for reasons why a client doesn’t come back you really need to be taking a look at your service for your answers. Read more…

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Love is in The Air
Marketing

Love is in The Air – Give The Gift of Pampering

In this industry, Valentine’s Day is the perfect opportunity to go hard when it comes to promoting yourself and the fantastic services you and your team have to offer. Many businesses avoid advertising themselves at this time of year because not everyone celebrates Valentine’s Day, but there are many ways to target different audiences regardless of their relationship status.

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October Awareness Days 
Beauty Business

Upcoming October Awareness Days 

There are lots of reasons to celebrate your fantastic business, but a good way to increase engagement and even grow your client list is to utilise the bevy of awareness days that take place all the time!

So, what’s happening in October that you can get involved in? 

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