Marketing

Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.

SkinBase Marketing

SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.

Lots of experience

We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.

reach out to clients
Beauty Business

A Bit on The Quiet side? Reach Out to Clients 

If you read our blog about getting your quiet period booked up then hopefully you’re reaping the rewards of that hard work. Certain times of the year can be quiet in the salon, traditionally after Christmas and October/November can be a quiet time before the Christmas rush. It makes sense then to have plans in place to prepare or deal with this lull. If you have a database full of clients, a phone and a spare few minutes you can make sure there are no gaps in your diary.

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July awareness days
Beauty News

July awareness days and key dates

Another month nearly over, we are still waiting here in the UK for a date to reopen salons and while we wait keeping in touch with clients is something we can do to keep ourselves connected with our audience on social media. Here are the July awareness days coming up.

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Our 5 top beauty business
Beauty Business

Our 5 top beauty business tips to make your business work for you.

Lockdown has probably given you time to have a good think about your business and no doubt there will be changes you want to make. It may be time to reassess how your business runs after lockdown ends and make sure that it is working for you, in both a profitable way and a way that benefits your work/life balance.  Here we look at a few ways salon and beauty business owners can make some positive changes to improve ther business profitability.

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Naming your beauty business
Beauty Business

What’s in a name? Naming your beauty business

Who’d have thought that naming a beauty business could be so tricky? For some, the perfect name just comes in an instant, but for others (and we know this feeling all too well), it can be challenging to come up with the perfect name.

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results for clients
Marketing

Getting the best results for clients

We know that the skin’s condition is affected by environmental factors and also what we put into and onto our skin and so it makes sense that for clients to get the most out of a course of SkinBase facials we need to make sure they are not sabotaging our best efforts elsewhere!

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Get Serious About Retail
Beauty Business

It’s Time to Get Serious About Retail

Do you retail products? Are you selling as many as you could? We are going through an unprecedented time with the national lockdown and it’s preventing us from doing what we know and love as well as seeing our income plummet. If you usually wait for clients to ask you about your retail products then you could be missing out on a great income stream.

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May Awareness Days
Beauty Business

May Awareness Days and Key Dates for the Diary

As we remain in lockdown keeping your presence on social media during this time is really important. Make sure clients know you are still here. We’ve got some good ideas for you and a few resources that we think are well worth taking a look at if you have the time at the moment.

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survey
Beauty Business

Survey says? Questions you can ask your clients to engage with them online

It can be tricky to come up with interesting content while the salon is temporarily closed. Clients still want to hear from you though and it’s important to maintain your online presence. As well as funny memes and sharing information about your treatments you could post a few fun surveys. These are great to gauge what your clients are missing, loving and looking forward to! Use these as an opportunity to do a little bit of market research too.

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