The UK's Leading Supplier of Beauty Technology

Marketing

Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.

SkinBase Marketing

SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.

Lots of experience

We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.

Salon Experience
Marketing

Want More Reviews? Sell The Salon Experience

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back! Make this easier for them by going the extra mile. How do we create a 5 star salon experience?

Read More »
Invest in Yourself
Marketing

Invest In Yourself – And Clients Will Too

The beauty industry is saturated with therapists and salons. Stand out by investing in your skills. Encourage learning and provide the same training opportunities for your team. It is important to keep up with beauty industry knowledge. New treatments and best practice is necessary for you and your staff to stay ahead of the game. Consider our 3 C’s before you start.

Read More »
Body Language Basics
Marketing

Body Language Basics for Your Salon

To build the best relationship with your clients, be conscious of your body language.  From the very first time you meet them, you are communicating your feelings without saying a word! You want to convert the clients you have attracted into loyal high-spending customers. Body language is a true reflection of your inner emotions. So put them at ease before you even start speaking. How do we do this? Keep reading.

Read More »
Local Clients
Marketing

5 Ways To Bring In More Local Clients

If local clients aren’t coming to you, they’re going to your competitors! Don’t let this happen. Target the local clients in your neighbourhood. Pull them away from competition and get them through your salon door.

Focusing on your local area is more important than ever. 97% of all Google users search online to find a local business. 46% of all google searches include local intent as potential customers seek to find what is nearby – and 46% equals 1.6 billion people.

Read More »
Increase Average Spend
Marketing

Master the Client Journey to Increase Average Spend

An effective marketing strategy is built around a journey. This means your client knows you – and it begins before they have even walked through the door. It is often hard to put the time aside to focus on where our business is going. In today’s world we must plan ahead to succeed. 

Read More »
world book day
Beauty Business

Our Favourite Reads for World Book Day

We love learning here at SkinBase and we read a lot of books. What better day to celebrate some essential reading for your business than on World Book Day? Here are a few of our recommendations. These books all offer some great tips and advice for your salon business.

Read More »
Employee Appreciation Day
Beauty Business

Shout Out to your Team! Employee Appreciation Day is next Friday

Next week is Employee Appreciation Day. Across the country bosses find unique ways to reward and honour their employees. 

Most staff members need to know you value them and that their efforts are recognised. Recognition boosts work performance! So now is the ideal time to give your amazing staff the acknowledgement they deserve. Let everyone know about them. 

Read More »
random acts of kindness
Marketing

Random Acts of Kindness 

Sometimes it’s the little things and other times it’s the unexpected things. Spread a little joy in your salon this week on Random Acts of Kindness Day. 

Read More »
Make 2022 Your Best Year
Beauty Business

Make 2022 Your Best Year

Want to make 2022 your best year yet? The difference between a mediocre twelve months and the year of your dreams could be as simple as these 4 steps…

Read More »