Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,200 beauty business owners and we have worked with thousands more in the last 14 years. All that experience has taught us a lot about what makes a beauty business successful. In this category, you will find all our best tips and advice for success.
Now more than ever, we need to make sure our business stands head and shoulders above the competition. One way to do this is to make sure our communication with clients is always professional.
One of the most effective ways to do this is to get columns planned and filled up well in advance. But why does it matter that we’re filling these columns? Well, there are a number of reasons why a little bit of forethought is vital for the future success of the salon…
Want to get the most from your time and also increase your revenue? One sure-fire way to do this is to get rid of those treatments that simply don’t make you much money and offer them only as add-ons or bundle them together in a treatment package.
One of the biggest questions we get asked by beauty salon owners and business owners in the industry, is how to stand out – especially when everyone in the industry offers similar products and treatments, delivered in much the same way. Our honest answer? It’s all about playing to your strengths and understanding how you can adapt and adjust the delivery of your own treatments to optimise the client experience.
So, how can you set yourself apart from your competitors and deliver an experience which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression.
Strategically you should think about your clients from a ‘solution’ point of view. This means taking the time to put yourself in the shoes of your client and consider ways you can help them get the most from your services while making money at the same time.