Find tips and advice for your beauty business in this category. We work with over 2,200 beauty businesses. And with more than 10 years experience working with business owners just like you, we know a thing or two.
With many new beauty businesses failing within the first few years we know how important it is to make a great start. By sharing our knowledge and experience we have acquired for running a successful salon business we hope to help you out a little.
All beauty business owners share a passion for beauty and helping others look great. Unfortunately, in a competitive marketplace, this often isn’t enough on its own. As a salon business owner, you take on many roles to make your business a success. So we’re here to try and help you with the essentials you need to know and where best to put your time and your effort.
We are often asked how people can add to microdermabrasion for extra pampering. Making your microdermabrasion treatments last longer can transform it into a longer, more luxurious beauty treatment. Microdermabrasion can also help to enhance the results of other beauty treatments.
Being ‘too’ busy is a fantastic situation to be in, no doubt. But if you have all the work and no time, how do you plan on fitting in more clients and making more money? If you’re already on top of retail and getting it retail right (see our previous blog – link), then we would recommend taking a look at the services you offer and streamlining these or considering specialising in an area to maximise profits. But what exactly does this mean?
As we remain in lockdown keeping your presence on social media during this time is really important. Make sure clients know you are still here. We’ve got some good ideas for you and a few resources that we think are well worth taking a look at if you have the time at the moment.
It can be tricky to come up with interesting content while the salon is temporarily closed. Clients still want to hear from you though and it’s important to maintain your online presence. As well as funny memes and sharing information about your treatments you could post a few fun surveys. These are great to gauge what your clients are missing, loving and looking forward to! Use these as an opportunity to do a little bit of market research too.
Already thinking about how you will relaunch when lockdown is lifted? You’re not alone! Savvy business owners are starting to think about how to build and grow their business coming out of lockdown.
Retention marketing is all about keeping hold of your existing clients, increasing the frequency of their visits and increasing the value of their spend each time. Getting new clients through the door is expensive and hard work so it’s vital, and good business, to concentrate on keeping your existing customers happy and returning.
Knowing the ins and outs of the products and services that you offer is absolutely pivotal to being a success and retaining clients. You have already set yourself apart from the crowd by providing SkinBase treatments, so you should familiarise yourself with the features and benefits of each one so you can promote them at the drop of a hat. So, let’s go back to basics and refresh our minds on what each treatment is all about…
We work in a service industry and that means (you’ve got it) it’s all about the service. This also means if you’re looking for reasons why a client doesn’t come back you really need to be taking a look at your service for your answers. Read more…
A common issue for salon owners is getting staff to represent your brand exactly as you would, this can be difficult as they’re obviously not as invested as yourself but there are ways we can help to make sure staff feel motivated to help us achieve our goals and increase profits.
Maybe you already do really well when it comes to motivating your team, but if you’re struggling to balance the business and keep the spirits of your employees high, you’re in the right place!
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