Beauty Business

If you read our blog about getting your quiet period booked up then hopefully you’re reaping the rewards of that hard work. Certain times of the year can be quiet in the salon, traditionally after Christmas and October/November can be a quiet time before the Christmas rush. It makes sense then to have plans in place to prepare or deal with this lull. If you have a database full of clients, a phone and a spare few minutes you can make sure there are no gaps in your diary.

Lockdown has probably given you time to have a good think about your business and no doubt there will be changes you want to make. It may be time to reassess how your business runs after lockdown ends and make sure that it is working for you, in both a profitable way and a way that benefits your work/life balance.  Here we look at a few ways salon and beauty business owners can make some positive changes to improve ther business profitability.

Who’d have thought that naming a beauty business could be so tricky? For some, the perfect name just comes in an instant, but for others (and we know this feeling all too well), it can be challenging to come up with the perfect name.

Do you retail products? Are you selling as many as you could? We are going through an unprecedented time with the national lockdown and it’s preventing us from doing what we know and love as well as seeing our income plummet. If you usually wait for clients to ask you about your retail products then you could be missing out on a great income stream.

Now is the perfect time to ask your clients to show their support for you and get some up-to-date reviews and recommendations you can use in your marketing.

As we remain in lockdown keeping your presence on social media during this time is really important. Make sure clients know you are still here. We’ve got some good ideas for you and a few resources that we think are well worth taking a look at if you have the time at the moment.

It can be tricky to come up with interesting content while the salon is temporarily closed. Clients still want to hear from you though and it’s important to maintain your online presence. As well as funny memes and sharing information about your treatments you could post a few fun surveys. These are great to gauge what your clients are missing, loving and looking forward to! Use these as an opportunity to do a little bit of market research too.