Find tips and advice for your beauty business in this category. We work with over 2,200 beauty businesses. And with more than 10 years experience working with business owners just like you, we know a thing or two.
With many new beauty businesses failing within the first few years we know how important it is to make a great start. By sharing our knowledge and experience we have acquired for running a successful salon business we hope to help you out a little.
All beauty business owners share a passion for beauty and helping others look great. Unfortunately, in a competitive marketplace, this often isn’t enough on its own. As a salon business owner, you take on many roles to make your business a success. So we’re here to try and help you with the essentials you need to know and where best to put your time and your effort.
So, how can you set yourself apart from your competitors and deliver an experience which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression.
You haven’t come this far in your career to not be an expert at what you do. So, what’s the best thing you can do with this knowledge? Share it with your clients!
Strategically you should think about your clients from a ‘solution’ point of view. This means taking the time to put yourself in the shoes of your client and consider ways you can help them get the most from your services while making money at the same time.
What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too!
Staying afloat during a pandemic means getting to the heart of what keeps clients coming back time and time again. Is it the standard of facial? This probably plays a part but it’s not what sets you apart from the competition in a crowded market and neither come to think of it is the price.
Honestly, the only thing you can do is to reach out to your clients – via social media, by email, by calling them, you could even send a card or a newsletter. Use whichever and all channels of communication that get your clients listening. Remember different clients will have their preferred method of communication, so what works for one won’t necessarily work for all.
It’s a tough time and although some beauty businesses are thriving more than ever, some are struggling to get back to the pre-covid levels. Here are our top tips to get clients back.
So here we are again. Many areas of the UK and Ireland are now back in lockdown and so we’ve been thinking about what we can do during this time to help our businesses and sell products and treatments…
For many of us in the UK we are in a new lockdown and while we can’t see our clients for now we can make sure to engage with them online. This goes for everyone and should be a habit you get into to add real value to your social channels.
Use your online platforms and face-to-face appointments to promote the exclusive range of services you offer. Be sure to keep talking about them and let clients know what is available – it’s the only way people will know what excellent treatments you have to offer.
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