Find tips and advice for your beauty business in this category. We work with over 2,200 beauty businesses. And with more than 10 years experience working with business owners just like you, we know a thing or two.
With many new beauty businesses failing within the first few years we know how important it is to make a great start. By sharing our knowledge and experience we have acquired for running a successful salon business we hope to help you out a little.
All beauty business owners share a passion for beauty and helping others look great. Unfortunately, in a competitive marketplace, this often isn’t enough on its own. As a salon business owner, you take on many roles to make your business a success. So we’re here to try and help you with the essentials you need to know and where best to put your time and your effort.
A common issue for salon owners is getting staff to represent your brand exactly as you would, this can be difficult as they’re obviously not as invested as yourself but there are ways we can help to make sure staff feel motivated to help us achieve our goals and increase profits.
We know as a business owner you are super busy so we’ve put together a few tips to ensure your online profile is representing you in the best way. This will go a long way to helping you appear the best you can online for potential new clients.
If you regularly read our blog, you’ll know how important we think it is to make a good first impression. Your first impression is sending out a message about the kind of person you are, and ultimately, that impression will affect your business from the outset, good or bad.
There are lots of reasons to celebrate your fantastic business, but a good way to increase engagement and even grow your client list is to utilise the bevy of awareness days that take place all the time!
So, what’s happening in October that you can get involved in?
It’s unfortunately incredibly common for business owners to fall into the trap of simply working to earn a living and not actually making or saving any money. Just because you’re super busy, you may think that business is well and all is going fine, but in actual fact, being busy doesn’t always mean that business is booming and the money is rolling in.
Think about it – there are some things in life that we buy for pleasure. Examples may be a bar of chocolate, a glass of wine, a good book or even a holiday. On the other hand, there are many things in life that we must buy because we need them. We have no emotional connection to these types of purchases as they’re considered a necessity.
One of our founding partners, Leesa Keys, has been named in the top 10 of women to watch in the #SheStartedIt100 campaign. Leesa’s background before starting SkinBase was as a very successful beauty salon owner. Leesa entered the beauty industry after completing a degree in Biological Sciences at Warwick University. Looking to find a solution to unreliable salon equipment, Leesa’s passion for beauty and skincare led her to change direction yet again.
As a small business owner, you will no doubt already be juggling so much. But try not to get too busy making a living that you neglect important parts of your business. In order to be successful and keep your clients loyal, as well as continue to grow them, there are 4 key business areas that must always be at the forefront of your mind.