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Beauty Business

Find tips and advice for your beauty business in this category. We work with over 2,200 beauty businesses.  And with more than 10 years experience working with business owners just like you, we know a thing or two.

Knowledge Transfer

With many new beauty businesses failing within the first few years we know how important it is to make a great start. By sharing our knowledge and experience we have acquired for running a successful salon business we hope to help you out a little.

Passion for your craft

All beauty business owners share a passion for beauty and helping others look great. Unfortunately, in a competitive marketplace, this often isn’t enough on its own. As a salon business owner, you take on many roles to make your business a success. So we’re here to try and help you with the essentials you need to know and where best to put your time and your effort.

Maximise Your Retail 
Beauty Business

Maximise Your Retail 

What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too! 

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Beauty Business

How much? That’s Cheap. What’s wrong with it!

Staying afloat during a pandemic means getting to the heart of what keeps clients coming back time and time again. Is it the standard of facial? This probably plays a part but it’s not what sets you apart from the competition in a crowded market and neither come to think of it is the price.

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communicate
Beauty Business

Bouncing Back After Lockdown – Communication is key

Honestly, the only thing you can do is to reach out to your clients –  via social media, by email, by calling them, you could even send a card or a newsletter. Use whichever and all channels of communication that get your clients listening. Remember different clients will have their preferred method of communication, so what works for one won’t necessarily work for all.

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lockdown
Beauty Business

Lockdown 2.0

So here we are again. Many areas of the UK and Ireland are now back in lockdown and so we’ve been thinking about what we can do during this time to help our businesses and sell products and treatments…

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Beauty Business

How to engage with clients during lockdown 2.0 

For many of us in the UK we are in a new lockdown and while we can’t see our clients for now we can make sure to engage with them online. This goes for everyone and should be a habit you get into to add real value to your social channels.

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Talk About Your Treatments 
Beauty Business

Talk About Your Treatments 

Use your online platforms and face-to-face appointments to promote the exclusive range of services you offer. Be sure to keep talking about them and let clients know what is available – it’s the only way people will know what excellent treatments you have to offer. 

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reach out to clients
Beauty Business

A Bit on The Quiet side? Reach Out to Clients 

If you read our blog about getting your quiet period booked up then hopefully you’re reaping the rewards of that hard work. Certain times of the year can be quiet in the salon, traditionally after Christmas and October/November can be a quiet time before the Christmas rush. It makes sense then to have plans in place to prepare or deal with this lull. If you have a database full of clients, a phone and a spare few minutes you can make sure there are no gaps in your diary.

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Our 5 top beauty business
Beauty Business

Our 5 top beauty business tips to make your business work for you.

Lockdown has probably given you time to have a good think about your business and no doubt there will be changes you want to make. It may be time to reassess how your business runs after lockdown ends and make sure that it is working for you, in both a profitable way and a way that benefits your work/life balance.  Here we look at a few ways salon and beauty business owners can make some positive changes to improve ther business profitability.

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Naming your beauty business
Beauty Business

What’s in a name? Naming your beauty business

Who’d have thought that naming a beauty business could be so tricky? For some, the perfect name just comes in an instant, but for others (and we know this feeling all too well), it can be challenging to come up with the perfect name.

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