Sarah

retention marketing
Beauty Business

What is retention marketing and why is it vital to salon businesses?

Retention marketing is all about keeping hold of your existing clients, increasing the frequency of their visits and increasing the value of their spend each time. Getting new clients through the door is expensive and hard work so it’s vital, and good business, to concentrate on keeping your existing customers happy and returning. 

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Make the Most of Your SkinBase Treatments
Beauty Business

How to Make the Most of Your SkinBase Treatments

Knowing the ins and outs of the products and services that you offer is absolutely pivotal to being a success and retaining clients. You have already set yourself apart from the crowd by providing SkinBase treatments, so you should familiarise yourself with the features and benefits of each one so you can promote them at the drop of a hat. 

So, let’s go back to basics and refresh our minds on what each treatment is all about…

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Four reasons clients don’t come back
Beauty Business

Four reasons clients don’t come back

We work in a service industry and that means (you’ve got it) it’s all about the service. This also means if you’re looking for reasons why a client doesn’t come back you really need to be taking a look at your service for your answers. Read more…

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Collagen Lift treatments
Collagen Lift Treatment

Collagen Lift treatments from SkinBase

The Collagen Lift system uses radio frequency to exert its effects through the targeted delivery of heat through the dermis and into the subcutaneous layer. Introduce the latest skin enhancing facial to your business.

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SkinBase News

National Apprenticeship Week – Meet the Apprentice

We have had lots of Apprentices over the years and we really think work experience is a great way to learn important skills that a classroom alone just can’t teach. So, as it’s National Apprenticeship week we wanted to introduce you to our latest Apprentice here at SkinBase with a little interview we carried out with Billy.

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motivated staff 
Beauty Business

4 Steps to create motivated staff 

A common issue for salon owners is getting staff to represent your brand exactly as you would, this can be difficult as they’re obviously not as invested as yourself but there are ways we can help to make sure staff feel motivated to help us achieve our goals and increase profits.

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Ageing Skin
Beauty News

Ageing Skin – Changes that occur during our 30s and 40s

We all know that as we get older there are dramatic changes in the way our ageing skin looks. One of the reasons why the skin of a child looks so healthy is that the epidermis is so highly translucent – reflecting light and making it look bright and healthy. More importantly at this age, there should be little or no obvious damage to the dermis from the effects of the sun – although this is the time at which potential damage is done and the effects will become visible within a few years.

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Love is in The Air
Marketing

Love is in The Air – Give The Gift of Pampering

In this industry, Valentine’s Day is the perfect opportunity to go hard when it comes to promoting yourself and the fantastic services you and your team have to offer. Many businesses avoid advertising themselves at this time of year because not everyone celebrates Valentine’s Day, but there are many ways to target different audiences regardless of their relationship status.

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