As a small business owner, you will no doubt already be juggling so much. But try not to get too busy making a living that you neglect important parts of your business. In order to be successful and keep your clients loyal, as well as continue to grow them, there are 4 key business areas that must always be at the forefront of your mind.
Of course, there’s so much more that goes into the day to day running of your salon, but let’s take a look at the main aspects that are vital to be successful.
Your 4 Key Business Areas
- Service – When someone phones up with a query or walks through the front door of your salon, the service always has to be first rate. Going above and beyond is what keeps clients coming back time and time again. And something you can’t forget is that word of mouth is the strongest form of marketing, so if you can provide a service your clients will talk about, you will be expanding your client base organically.
- Retail – You only have so much time in the day to perform treatments but having retail products on offer to your clients will really make a difference to your bottom line. This is an area you can really make a difference and no extra time is required. Your clients look to you as the expert on beauty and skincare products make sure you are talking to clients about their skincare needs and recommending products.
- Unique Selling Point (USP) – What makes your salon different to Lisa’s down the road? What’s your point of difference? Are all your products natural? Organic? Vegan? Cruelty free? Are your girls experts in nail art? Are you a skin care connoisseur? Highly qualified in a particular area? You must know what sets your salon apart from the crowd, and if you currently don’t, you need to figure that out fast, and use it to your advantage.
- Target Market – Know your client and AVOID trying to be a salon that offers everything to everyone – you’ll not achieve it. Honing your business to target your ideal client instead of every client will make it more appealing, and you’ll be able to focus on bringing the right type of client through your salon doors.
You Can’t Do It All
It can be very difficult trying to juggle the numerous tasks you’ll have as a salon owner. But one of the great reasons you have staff, is to delegate some of the work. If there is a colleague who wants to help out to grow their skills, it’s time to utilise the skillsets of those around you.