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The SkinBase™ Business Blog

Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.

Invest in Yourself
Marketing

Invest In Yourself – And Clients Will Too

The beauty industry is saturated with therapists and salons. Stand out by investing in your skills. Encourage learning and provide the same training opportunities for your team. It is important to keep up with beauty industry knowledge. New treatments and best practice is necessary for you and your staff to stay ahead of the game. Consider our 3 C’s before you start.

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Bella vita
Beauty News

SkinBase Competition Recap

It is June and the SkinBase Transformation of the Year competition is over half way through. We have just crowned our May winners so it is the perfect time to take a look back at some of our favourite entries so far this year. If you haven’t entered yet – what are you waiting for? Take a look at some of the previous transformations and then get your own in ready for June. 

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Client Loyalty
Beauty News

Get Personal for Lasting Client Loyalty

Customer loyalty is one of the most important ingredients to a successful business. Loyal clients visit more, spend more money and provide free advertising by word-of-mouth. So these relationships are worth nurturing. Having loyal clients pays off in a number of ways. A customer only remains loyal when you are consistent in offering a quality service. Try these 5 tips to build long-lasting relationships with your clients:

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Body Language Basics
Marketing

Body Language Basics for Your Salon

To build the best relationship with your clients, be conscious of your body language.  From the very first time you meet them, you are communicating your feelings without saying a word! You want to convert the clients you have attracted into loyal high-spending customers. Body language is a true reflection of your inner emotions. So put them at ease before you even start speaking. How do we do this? Keep reading.

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May entries
Beauty News

More May Competition Entries

Today is the final day to get your May entries in, and the voting begins tomorrow. That’s right – There are a few more hours left! If you have been making incredible transformations happen this month with courses of SkinBase treatments, don’t forget to send them in.

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