The SkinBase™ Business Blog

The beauty industry is saturated with beauty therapists so it is easy to get lost in the competition. Everyone is turning to social media to get their message out. How about Instagram Marketing and setting yourself apart with clever use of colour? Colours trigger psychological reactions in clients that prompt them to take action. They may like your post or book a treatment. So how can we best use colour psychology in our Instagram marketing?

Last month saw a double win for Morgan’s Beauty Therapy’s Collagen Lift Facial Entry. Now, the September Collagen Lift Entries have been rolling in. Remember, if you want to submit your client before and afters in the SkinBase Transformation Of The Year Competition, you need to act soon!

A course of IPL treatments is your clients’ best option. There are many benefits of having an IPL course. The SkinBase IPL system allows you to fine-tune the settings to suit specific skin and hair combinations. This way your client gets the best results possible.

It is time to cast your vote and choose a winner for the August round of the SkinBase Transformation Of The Year competition. Help us decide which SkinBase therapists and clients should each win £500 in retail vouchers and go through to the final in December!

Summer might be over but that doesn’t mean you can’t boost your autumn revenue. Every season has helpful hooks you can use to set your salon apart from the rest. Make the most of autumnal events and get creative. Start your seasonal marketing efforts early and they will have more impact.

SkinBase was started in 2005 by Brother and Sister Richard and Leesa Faulkner. At the time, Richard was busy running a successful storage company (and still is!). Leesa had her high street salon. With business in their blood (their parents are also business owners), these two were always destined to do something a little different!