The SkinBase™ Business Blog

The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur. Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.

Entries for the SkinBase Transformation Of The Year Competition have been flying in this week as therapists give their clients’ a summer glow on. Everybody wants to be in with a chance of winning the prizes, especially the Caribbean Holiday. We’ve had an influx of facial and body transformations from our SkinBase Therapists, so we have lots of their fabulous before and after images to show.

July has arrived with the 7th round of the SkinBase Transformation of the Year competition. Our SkinBase therapists are transforming their clients just in time for summer and battling to become finalists. Become a SkinBase Therapist now and you could be the one jetting off in December!

Rebooking clients should be a priority. Discuss rebooking during a salon visit. It is beneficial to both parties and an easy way to increase income.

Thee votes were counted, and the winning June Transformations were crowned. Let’s take a look at some of the fabulous non-surgical treatments. IPL, Microdermabrasion, and Collagen Lift treatments have been transforming clients all month.

If you’re only focused on the young demographic you are missing out on an excellent opportunity – the over 45s. With an average life expectancy of 80 this is the fastest growing segment of society! Salons neglect them because they find it hard to target them. They are actually an extremely lucrative (and growing) segment of the market… waiting to be targeted in the right way. So how can we target the over 45s effectively?