The SkinBase™ Business Blog
Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
New Ways to Promote Your Business
There are lots of innovative and new ways that you can promote your business. From wedding fayres to online platforms, reaching out to prospective new clientele is essential if you want to boost your sales and put your name on the map. When budgets are tight,...
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Would You Offer a Money Back Guarantee on Treatments?
It’s an unfortunate situation to find yourself in but, from time to time, there will be the odd customer who isn’t happy. Whether that's with the treatment or with the service provided. If this is something that has happened to you, how did you deal with it? If it...
Introduce an Award-Winning Treatment to your Business
Best Advanced Treatment 2018 - SkinBase Microdermabrasion We are absolutely thrilled to announce that SkinBase Microdermabrasion won Best Advanced Treatment 2018 at the National Beauty Awards. We were also Highly Commended for Best Customer Service, Best...
Don’t Offer Microdermabrasion? Time to Introduce it!
As a beauty business owner, it’s important to frequently think about what you can do to set yourself apart and to make sure your customers aren't. The competition can be very tough in the beauty industry, so staying ahead of the game is pivotal to success. Frequently...
Inside Outside and Beyond Review SkinBase Microdermabrasion
Suzanne from Inside Outside and Beyond has indulged in a SkinBase facial. Read here to see what she had to say about the experience: https://insideoutsideandbeyond.com/skinbase-microdermabrasion-facial-review/ Introduce Microdermabrasion Looking to introduce a new...
The Importance of Team Meetings
If you don’t already communicate with your staff through team meetings, now is the time to consider introducing them. Team meetings are a great way to communicate to everyone together at once and save you time repeating yourself over and over again. Meetings Can...
Closer Magazine feature SkinBase therapist Ruth Fielding
Closer Magazine features SkinBase therapist Ruth Fielding who changed career after redundancy. Ruth was inspired to start a new career in the beauty industry after having microdermabrasion to treat her own acne. Hence Ruth wanted to help others the way she...
Rebook Your Clients: Don’t Miss a Sale!
In this day and age, there’s so much competition out there that if you miss a step or take your eye off the ball for more than a second, you could potentially miss out on future bookings. Offering your clients the opportunity to easily book their next appointment as...
Always Give Your Clients the Warmest Welcome
While you may believe that the way you currently welcome clients into your salon is already great, it’s important to regularly review how you and your colleagues do things in order to understand if there are any improvements to be made. It’s so simple to take action...
The Importance of Up-to-Date Contact Details
There are a number of reasons why it’s so important that you have the most up-to-date contact details for your clients. Maybe they didn’t want to rebook at their recent appointment so you’d like to send them a reminder or maybe you have some exciting offers to send...
Keep Learning: Why New Skills Are Important for Success
Keeping on top of the day-to-day running of your business is so important; ensuring things tick over and that everything runs smoothly is absolutely key to ensuring that it is a success. But what’s equally as important is that you continue to grow and learn....
Building Your Business by Recommendation
Word of mouth is one of the most powerful marketing tools for your business. The best thing about a recommendation by word of mouth is that it doesn’t have to cost anything if you don’t want it to. This effective form of marketing works well for most businesses but is...
Add Value by Giving Knowledge for Free
As a professional, experienced and friendly business owner, you’ll know lots of helpful and insightful pieces of information and advice that will no doubt be beneficial to others. While it may not seem instantly obvious, you can, in fact, use your knowledge and...