The SkinBase™ Business Blog
Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
Are You Attracting The Right Kind of Clients?
While many business owners may see any client as a financial gain, this isn’t always the case. It can be difficult to draw in the type of clientele that you would really like, but with some minor changes and a positive attitude, it is possible. Often, the type of...
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Beauty Nightmares – using Halloween to sell SkinBase treatments to your clients
Halloween is definitely one of the most fun holidays on the calendar, but how can we use it to sell beauty treatments? It’s not like Christmas or Mother’s Day where everyone is thinking about gift cards, party prep or pampering. But Halloween is still a great way to...
Always putting off the big tasks? You might be a Procrastinator.
27Let’s face it; at one point or another, we’ve all been guilty of procrastination. It can be so easy to get derailed from the task in hand, especially if you aren’t feeling very motivated. If you often find that you end up prioritising the little jobs rather than...
Why Are My Clients Disappearing?
It can be really disappointing when clients seem to drop off the face of the earth for no apparent reason. It is unfortunate, but sadly common for all businesses at some point to lose clients. There are various reasons as to why you may be losing clients but with this...
Offer Information About Your Products and Services
How do you expect people to know about the wonderful products and services you offer if you don’t tell them about them? To retain and bring in new clients, you must shout from the rooftops about what you can provide people with. Maybe you’re stuck in a rut and don’t...
Client Book Full? Increase Your Profits!
Many small business owners dream of the day that they’re fully booked and unable to accept any more clients due to being so high in demand. If this has happened to you, congratulations! The next step is to start increasing your clients' spend...
You Only Get One Chance to Make a First Impression
We’ve talked about the importance of first impressions before, but we can’t reiterate enough just how vital they are. When it comes to customer service, those first few seconds from when the client steps through the door, are so important. You Only Get One Chance ...
Making the most of your FREE treatment-fee day
On the 6th September to celebrate winning Best Advanced Treatment in the National Beauty Awards (and achieving highly commended in a further 3 categories), we will be hosting a ‘National FREE treatment-fee day’ for all PAYG customers. You can use this day to offer...
Is Your Salon in Need of a Price Increase?
Do you know how much it costs to open your salon each day? Are you aware of your break-even number? These are the numbers you need to know when you implement a price increase in your salon. If your takings aren't getting you past this number you need to think about...
Show Your Appreciation for Your Clients – Throw a Party!
It’s important as a small business owner to be thinking of ways to improve your bottom line, but it can also be worthwhile to show your clients how much you appreciate their custom and what better way than by throwing a party! Hosting a party at your salon can be a...
Hosting a Friends and Family Day
On first thought, it may seem like an odd concept to host a friends and family day at a salon, but it can actually be very beneficial to your business. If you love your clients, there’s no doubt you’ll love their friends and family too. So, what better way to get new...
The Importance of Communication: Keep Your Clients in the Loop
Keeping clients well informed of all events, promotions and important updates will help with client retention. Regular communications help with building loyalty and creating client relationships that stick. Making the Connection First and foremost, if you plan to...
Why Are Retail Sales Important?
A few months ago in one of our blogs, we talked about upping your revenue by increasing retail sales within your salon and how to go about this. This time, we’re going to focus on why retail sales are important and how you can easily increase the number of sales...