The SkinBase™ Business Blog

Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.

Share Your Knowledge 

Share Your Knowledge 

As the old proverb goes, knowledge is power, and when it comes to your clients, it’s vital that you communicate with them effectively and share your knowledge and experiences with them. Sharing your knowledge is a fantastic way to reinstate trust with existing clients...

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How good is your business’s online presence? 

It’s common for therapists to talk about how they don’t think they’re getting much business from their website or even social media. However, it might not actually be the case. If you think about it, when someone is looking to find out information about a business...

Wedding season – How to get Brides-to-be to choose your facials 

Wedding season is approaching, and that means its time to start thinking about how to get brides investing in their skin with you. Weddings are special; it’s the biggest day in your client’s life, one of the most stressful but also most emotional. So remember this...

What’s Your Unique Selling Point?

To help make your business a success, it’s vital that you stand out from the crowd, especially in this industry. The best way to do this is to offer something that others don’t. This could be a unique treatment, or experience, or a particular style that attracts a...

What to Call My Beauty Business?

When starting any business, it can be difficult deciding what to call it, after all, it’s your baby and you want to get it right. You want to think of something unique that stands out from the crowd but also a name that doesn’t need explaining.  The name you choose...

SkinBase IPL Summer offer

Exclusive Summer IPL Offer 50% Deposit Discount - Monday 3rd and Monday 17th June We are offering a 50% deposit discount on our Monday 3rd June and Monday 17th June training dates. There are limited training spaces available which will be filled on a first come first...

SkinBase nominated in 2019 National Beauty Awards

After our success in last year's awards, we are excited to announce we have been nominated again and voting is open for 2019's National Beauty Awards. We were finalists in four categories last year, scooping the prize for Best Advanced Treatment for...

Key Dates in April

Back in January (seems like a lifetime ago!) we sent you our FREE marketing calendar with lots of key dates and awareness days for the year. If you missed it or didn’t get a chance to download it, you can access it again here. The month of April has loads going on, so...

SkinBase salon receives Milestone Award

Caledonian Therapies, who offer SkinBase microdermabrasion treatments, have reached their 1000th treatment milestone performing microdermabrasion treatments. They are the very first to reach this milestone and have been presented with an award and...

Don’t Undervalue Your Receptionist’s Role 

In every single business, customer service is key. Yes, in the beauty industry, technical skills are essential, as is having qualified and trained therapists, but you should never underestimate the role of your receptionist. They play a very important role in your...

Entice New Clients with Special Offers 

If you’re looking to entice new clients and increase your bottom line, it’s time to get creative. From time to time, many small business owners will offer promotions or daily specials. This could be anything from buy one treatment...

Marketing for Mother’s Day 

Mother’s Day is fast approaching, and there are lots of ways you can use this special day to promote and market your treatments! Read on for our advice and recommendations on how to get Mums through the door.  Change your target market In the run-up to Mother's day,...

Are microdermabrasion results permanent?

Microdermabrasion has the ability to totally transform your client's skin after just a few treatments, revealing soft, smooth, radiant skin. But how long do these results last? Just like with any beauty treatment, clients need to continue to care for their skin to...

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