The SkinBase™ Business Blog
Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
Create an Event Rather than a Sale
Sometimes, the way you say or word something can make all the difference. If you want to bring in new clients and giving your existing ones a little treat, you might be tempted to have a ‘sale’. However, the word sale can put people off. It also devalues your products...
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Make Sure Your Clients Know they Matter
While you can work and work at advertising and promoting to gain new business, the reality of the matter is that, just like any salon, yours too relies on client referrals as well as clients rebooking. Make sure to invest in letting your existing clients know how...
Generate Interest in Your Treatments through Product Knowledge
When you work in a business that sells products and services, it’s vital that you promote them and do as much as you can to generate interest for them. Otherwise, what’s the point? Product knowledge is so important and being able to talk about what you offer...
Give Your Salon a Refresh and Bring It Back to Life
Keeping your salon fresh and on trend will help to attract new clients and gain attention from passers-by. Many salon owners can become complacent and don’t update the interior, shop front or window display of their salon for years. This can be detrimental to a...
How Much Should You Spend on Marketing?
Building a successful business involves marketing your products and services and even yourself in an effective way. Your marketing budget may not be huge, but far too many businesses are not spending on marketing. How you choose to target new and existing clients...
SkinBase Scoop Four Top Awards at National Beauty Awards
The SkinBase team are thrilled after winning four awards at this year’s National Beauty Awards. The event, held at the NEC, recognises the achievements of Suppliers and Manufacturers to the Beauty Industry. This year, SkinBase beat off stiff opposition from the likes...
Worrying the Competition is Cheaper? Don’t!
Service trumps price and that is exactly why your loyal clients will return to your salon time and time again. They use you for your wonderful services, purchase your quality products and let a team of professionals look after them! Despite what many small business...
What to Look at to Improve Your Bottom Line
Plain and simple, you should be looking at your clients when it comes to ways in which to improve your bottom line. After all, they are how you make a profit. By analysing your clients and their average spend, you can use this information to increase your bottom line....
Share Your Knowledge
As the old proverb goes, knowledge is power, and when it comes to your clients, it’s vital that you communicate with them effectively and share your knowledge and experiences with them. Sharing your knowledge is a fantastic way to reinstate trust with existing clients...
How good is your business’s online presence?
It’s common for therapists to talk about how they don’t think they’re getting much business from their website or even social media. However, it might not actually be the case. If you think about it, when someone is looking to find out information about a business...
Wedding season – How to get Brides-to-be to choose your facials
Wedding season is approaching, and that means its time to start thinking about how to get brides investing in their skin with you. Weddings are special; it’s the biggest day in your client’s life, one of the most stressful but also most emotional. So remember this...
What’s Your Unique Selling Point?
To help make your business a success, it’s vital that you stand out from the crowd, especially in this industry. The best way to do this is to offer something that others don’t. This could be a unique treatment, or experience, or a particular style that attracts a...
What to Call My Beauty Business?
When starting any business, it can be difficult deciding what to call it, after all, it’s your baby and you want to get it right. You want to think of something unique that stands out from the crowd but also a name that doesn’t need explaining. The name you choose...