The SkinBase™ Business Blog
Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
Is Your Salon in Need of a Price Increase?
Do you know how much it costs to open your salon each day? Are you aware of your break-even number? These are the numbers you need to know when you implement a price increase in your salon. If your takings aren't getting you past this number you need to think about...
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Show Your Appreciation for Your Clients – Throw a Party!
It’s important as a small business owner to be thinking of ways to improve your bottom line, but it can also be worthwhile to show your clients how much you appreciate their custom and what better way than by throwing a party! Hosting a party at your salon can be a...
Hosting a Friends and Family Day
On first thought, it may seem like an odd concept to host a friends and family day at a salon, but it can actually be very beneficial to your business. If you love your clients, there’s no doubt you’ll love their friends and family too. So, what better way to get new...
The Importance of Communication: Keep Your Clients in the Loop
Keeping clients well informed of all events, promotions and important updates will help with client retention. Regular communications help with building loyalty and creating client relationships that stick. Making the Connection First and foremost, if you plan to...
Why Are Retail Sales Important?
A few months ago in one of our blogs, we talked about upping your revenue by increasing retail sales within your salon and how to go about this. This time, we’re going to focus on why retail sales are important and how you can easily increase the number of sales...
Marketing Microdermabrasion during wedding season
With wedding season in full swing, a lot of your clients might be starting to worry about how they’ll look on the day, and in photos, whether they’re a guest, bridesmaid or even a bride. At weddings, people are spending time with friends and family members they don’t...
Ensuring Staff Remain Productive When You’re Not There
It can be very hard to keep tabs on your staff when you’re not there - and let’s face it – it’s not feasible for you to always be in the salon as you'll have other places you have to be. Having the right systems and procedures in place is the first step to ensuring...
New Ways to Promote Your Business
There are lots of innovative and new ways that you can promote your business. From wedding fayres to online platforms, reaching out to prospective new clientele is essential if you want to boost your sales and put your name on the map. When budgets are tight,...
Would You Offer a Guarantee on Treatments?
It’s an unfortunate situation to find yourself in but, from time to time, there will be the odd customer who isn’t happy. Whether that's with the treatment or with the service provided. If this is something that has happened to you, how did you deal with it? If it...
Introduce an Award-Winning Treatment to your Business
Best Advanced Treatment 2018 - SkinBase Microdermabrasion We are absolutely thrilled to announce that SkinBase Microdermabrasion won Best Advanced Treatment 2018 at the National Beauty Awards. We were also Highly Commended for Best Customer Service, Best...
Don’t Offer Microdermabrasion? Time to Introduce it!
As a beauty business owner, it’s important to frequently think about what you can do to set yourself apart and to make sure your customers aren't. The competition can be very tough in the beauty industry, so staying ahead of the game is pivotal to success. Frequently...
Inside Outside and Beyond Review SkinBase Microdermabrasion
Suzanne from Inside Outside and Beyond has indulged in a SkinBase facial. Read here to see what she had to say about the experience: https://insideoutsideandbeyond.com/skinbase-microdermabrasion-facial-review/ Introduce Microdermabrasion Looking to introduce a new...
The Importance of Team Meetings
If you don’t already communicate with your staff through team meetings, now is the time to consider introducing them. Team meetings are a great way to communicate to everyone together at once and save you time repeating yourself over and over again. Meetings Can...