Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
It’s unfortunately incredibly common for business owners to fall into the trap of simply working to earn a living and not actually making or saving any money. Just because you’re super busy, you may think that business is well and all is going fine, but in actual fact, being busy doesn’t always mean that business is booming and the money is rolling in.
Think about it – there are some things in life that we buy for pleasure. Examples may be a bar of chocolate, a glass of wine, a good book or even a holiday. On the other hand, there are many things in life that we must buy because we need them. We have no emotional connection to these types of purchases as they’re considered a necessity.
One of our founding partners, Leesa Keys, has been named in the top 10 of women to watch in the #SheStartedIt100 campaign. Leesa’s background before starting SkinBase was as a very successful beauty salon owner. Leesa entered the beauty industry after completing a degree in Biological Sciences at Warwick University. Looking to find a solution to unreliable salon equipment, Leesa’s passion for beauty and skincare led her to change direction yet again.
“Family-run firm SkinBase praised for boosting Staffordshire’s growing reputation as a digital hub through its cutting-edge solutions”. We are celebrating again after taking home the Digital Award at this year’s Staffordshire Chamber Awards. Established in 2005 by sibling duo Richard Faulkner and Leesa Keys, there are currently over 2,200 salons subscribed to our PAYG platform.
In this day and age, there is absolutely no reason as to why every business shouldn’t have an online presence, particularly on social media. By creating an online presence, you are using social media to show a little bit of yourself as an individual, not just your business.
As a small business owner, you will no doubt already be juggling so much. But try not to get too busy making a living that you neglect important parts of your business. In order to be successful and keep your clients loyal, as well as continue to grow them, there are 4 key business areas that must always be at the forefront of your mind.
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